Senior Marketing Executive

Location: Singapore

Industry: Consumer Electronics / FMCG

Job Description:
We are seeking a dynamic and creative Senior Marketing Executive to drive integrated marketing strategies for the Consumer Electronics / FMCG brand portfolio in Singapore. You will lead branding initiatives, trade and consumer marketing efforts, digital campaigns, and product launches to boost brand visibility and business growth.

Key Responsibilities:

• Execute branding and marketing campaigns across online and offline channels
• Manage brand communications and assets, ensuring alignment with regional teams
• Coordinate trade marketing activities, POS materials, and promotional events
• Support new product launches with go-to-market strategies and toolkits
• Conduct market research and competitive analysis to inform marketing strategies
• Collaborate with digital, creative, and cross-functional teams for campaign execution
• Assist in monthly marketing reporting and event coordination

Requirements:

• Bachelors degree in Marketing, Communications, or related field
• 3-5 years of experience in marketing, preferably in FMCG or consumer electronics
• Strong digital marketing background with B2B and B2C exposure
• Excellent communication, analytical, and project management skills
• Creative, proactive, and able to work independently in a fast-paced environment

Aurora Asia Pacific (21C0671)| Stephanie Luan (R21100585)