Senior Executive, Product Marketing

Role and Responsibilities

• Product Ownership: Manage end-to-end product lifecycle including forecasting, pricing, channel strategy, positive contribution towards the achievement of key KPIs for assigned TV category.
• Market Intelligence: Analyze consumer trends, competitor landscape, and conduct regular competitor product benchmarking to measure price index. Through these category insights, work with Senior PM to define winning product strategies.
• Launch Management: Drive product launches with full accountability for timelines, positioning, pricing and develop go-to-market plans.
• Drive Sell-out: On-going monitoring of sales situation and initiate programs to sustain sales and market share.
• Cross-Functional Collaboration: Partner with sales, trade marketing and marketing communications teams to execute promotional strategies and campaigns.
• Promotion Management: Work closely with functional teams to properly allocate marketing expenses, sales allowance according to business needs and monitor actual expenditure.
• Online Drive: Work closely with online team to build campaigns and improvement plans to achieve online sales target.
• Demand Planning & managing SCM KPIs: Work with Key Account Managers towards the achievement of sales target and ensure timely demand forecast to meet the target. Work closely with SCM manager to ensure accurate sell-in/out forecast, healthy channel WOS and manage aging inventory.
• Business Health: Responsible for ensuring detailed P&L management for all promotion requests.
• Any other Ad Hoc duties and reporting.

Skills and Qualifications

• Minimum Bachelor's degree, preferably in Business Management / Marketing.
• 2-4 years of experience of marketing/product management in consumer electronics or fast-moving industries would be an advantage.
• Commercial acumen, analytical mindset, and a passion for technology and innovation.
• Good business planning, project management and execution skills.
• Good communication, presentation and interpersonal skills.
• Able to thrive in a fast-paced environment.