Assistant Brand Manager

Position Snapshot

Location: Changi Business Park, Singapore

Company: Nestlé Singapore

Type of contract: Permanent

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

A day in the life of an Assistant Brand Manager…

• Effective category and brand management to generate demand and deliver desired volume, share and profit objectives.
• Effective and efficient implementation of category and brand plans (strategic and tactical) to achieve growth objectives. Contribute to implementation of channel-specific activations.
• Drive innovation and renovation activities to support category and brand growth objectives.
• Evaluate marketing plan implementation, I&R launches (including packaging).
• Responsible for developing the brand plan for premium coffee brands (Roastelier, Buondi, Starbucks) and work closely with coffee lead to ensure that it fits into overall category strategy.
• Lead the Integrated Commercial Planning process to define strategic and operational plan to achieve growth and profitability ambition for the category.
• Develop consumer, category, customer and channel insights and provide in-depth category analyses to ensure effective RTM and demand generation to optimize resources.
• Initiate lead generation campaign (AAGR) and conduct post campaign analysis to document learnings.
• Generate consumer, category, customer and channel insights and leverage for campaigns and activations at sites.
• Assets management, implementation and execution across sites for CORE and LTO activation.
• Manage PR/GR in accordance to Marketing Plans.
• Collaborate with sales and supply chain to manage accuracy and growth opportunity within Demand and Forecast.
• Identifying within sales channels - growth and activities on Premium coffee.

What will make you successful

• Degree graduate with 3 years’ experience in Consumer Marketing and/or trade marketing, or exhibits strong functional skill.
• Experience in managing a portfolio of FMCG brands, products and projects.
• Managed independently under challenging/demanding market environments to achieve and exceed goals.
• Sales operations experience is an advantage.
• Has experience of working with cross-functional groups.