Lead Development Activity Coordinator
Yokogawa
Date: 2 weeks ago
Area: Bedok, East
Contract type: Full time

Not just a job, but a career
Yokogawa, award winner for ‘Best Asset Monitoring Technology’ and ‘Best Digital Twin Technology’ at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.
Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.
About The Team
Our 18,000 employees work in over 60 countries with one corporate mission, to "co-innovate tomorrow". We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do.
Job Responsibilities
Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture. We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status. We will not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances. Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.
Are you being referred to one of our roles? If so, ask your connection at Yokogawa
about our Employee Referral process!
Yokogawa, award winner for ‘Best Asset Monitoring Technology’ and ‘Best Digital Twin Technology’ at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.
Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.
About The Team
Our 18,000 employees work in over 60 countries with one corporate mission, to "co-innovate tomorrow". We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do.
Job Responsibilities
- Collaborate with stakeholders of YEA & LCO Business marketers, LCO sales & sales coordinators, BPO Agent and Yokogawa prospects to implement lead development activities in YEA region effectively
- Train and mentor BPO Agents or In-House resources remotely located including motivating and challenging the team to produce excellent results
- Develop and implement inside sales marketing processes for smooth handling of qualified leads and work closely with stakeholders to improve the processes continuously
- Identify bottlenecks in qualifying marketing leads and work with stakeholders to resolve
- Facilitate monthly review meeting for inside sales performance to discuss issues and trigger necessary follow-up actions with relevant stakeholders
- Co-ordinate with Inside Sales team to identify, nurture and qualify leads to help to build sales pipeline
- Follow through with sales team to track leads progress using CRM software and ensuring timely follow-up on leads
- Assess and optimize Inside Sales workload and priorities with multiple marketing campaigns
- Address and qualify leads with complex enquiries via email or voice before assigning to sales
- Be the trainer and first level support for internal tools such as Salesforce.com for managing marketing processes, procedures and reporting
- Analyze CRM, leads and opportunities to identify new marketing opportunities
- Track and analyze sales and marketing metrics, such as conversion rates and ROI
- Maintain confidentiality of the Information received, either in writing or verbally, whether technical, business, legal, organizational, personal or any other information that could result in damage to Yokogawa in case of disclosure to unauthorized persons, regardless of whether the information is classified as confidential or not
- Take all reasonable, necessary, and appropriate steps to safeguard confidentiality, integrity, and availability of the Yokogawa’s assets and information
- Degree/Diploma in Marketing/Mass Communication
- Minimum 3 to 5 years product marketing experience preferably with exposure to Yokogawa products
- Excellent communication and persuasive skills with the ability to engage customers and key regional stake holders (LCO Sales) in Southeast Asia region
- Experience in Co-ordinating with remotely located team or exposure to culture of BPO Agents in Philippines or other developing countries in South East Asia
- Exposure with leads management and analysis in Salesforce or similar CRM
Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture. We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status. We will not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances. Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.
Are you being referred to one of our roles? If so, ask your connection at Yokogawa
about our Employee Referral process!
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