Senior Specialist, Regional Digital Marketing and Live Commerce

The Performance Marketing and Live Commerce Senior Specialist will play a key role in driving online sales growth and enhancing customer engagement through strategic digital marketing initiatives. This position requires a deep understanding of performance-driven marketing, data analytics, and live commerce trends to develop and execute campaigns that maximize ROI.

Role and Responsibilities

• Develop data-driven performance marketing strategies to meet sales goals and ROI targets on partners’ channel, including sponsored search, display, social media, affiliate marketing, and external traffic generation.
• Oversee budget allocation and ensure efficient spend distribution to maximize performance across channels.
• Oversee and monitor the scheduling and execution of live commerce sessions across various regions to ensure they run smoothly and on schedule.
• Track live session performance metrics such as viewer engagement, conversion rates, sales, and audience retention.
• Ensure the alignment of live sessions with regional marketing objectives and product launches.
• Research and gather best practices from different regions and global markets to continually refine and improve live commerce strategies.
• Document successful strategies, formats, and trends to develop a shared knowledge base across regions.

Implement lessons learned from past live sessions to improve audience engagement, product presentation, and sales conversions.

Skills and Qualifications

• Minimum of 3 years of proven experience in live streaming, e-commerce, and digital marketing.
• Strong understanding of live commerce platforms and partners' onsite marketing tools (e.g., Shopee and TikTok Shop Live, Affiliate Marketing Solutions, Partners on and off platform ads, etc).
• Excellent communication skills to manage relationships with regional platform and third parties as well as persuade stakeholders.
• Good project management skills, able to effectively work with a budget, meet deadlines for multiple projects, and ensure sales target is being met.
• Sound analytical skills, to be able to acquire and analyse data to draw actionable insights and apply towards sales achievement.
• Strong execution and follow-through skills with multi-functional teams and external partners.