Community Development Manager (Communications)
PAS People's Association

[What the role is]
Serve as an administrator and facilitator in the formation, development and consolidation of GROs at the constituency level, thereby promoting social cohesion, racial harmony and community bonding. Support the Constituency Director and Deputy Constituency Director(s) in driving both external and internal communications in the Constituency Office (CO). Be responsible for producing content for different audiences and communications channels, including social media and mainstream media. Work in tandem with the PA HQ Communications Group
to amplify PA and Whole of Government (WOG) messages through the CO’s communications networks.
[What you will be working on]
Following are the key specialized/functional duties and responsibilities required to be performed by the incumbent to meet the primary objective of the job.
Communications Workplan
Assist the Constituency Director to develop the CO’s annual communications plan, aligned with PA’s overall communications objectives and direction.
Work with PA HQ Communications Group to identify stories for publicity through various channels.
Curate and maintain an archive of community stories and photographs that depict the work of the CO.
Guide the CO’s team to adopt PA’s communications guidelines and share best practices and communications initiatives.
Submit monthly performance reports about the CO’s communications efforts and outcomes.
Social Media
Grow the CO’s social presence. This involves managing the CO’s digital assets (social media and websites), including developing a monthly content calendar and producing relevant content such as social media posts, videos, and infographics; monitoring and responding to online conversations.
Work with PAHQ and volunteers to develop and amplify content and disseminate communications materials.
Mainstream Media
Monitor media reports and online conversations for opportunities and issues related to PA’s mission and programmes and prepare relevant reports.
Draft public statements in response to queries from media. Facilitate our media partners for events open to media.
Marketing Communication
Oversee CO colleagues in the development of marketing communication materials (banners, posters, digital display panels) to ensure brand alignment as well as appropriateness of content and translation.
Oversee the proper usage of PA and Grassroots Organisations (GRO) logos.
[What we are looking for]
Key duties and responsibilities that need to be performed to meet the primary objective of the job. This will include the important result areas (what) along with the rationale (why).
A. Community Building and Strengthening People-Government-People
Understand the demographic profile of specific groups (e.g. women, youths, minorities, seniors, young families) in the local community
Develop programmes to engage the groups to be in tune with their sentiments and issues of concerns
Facilitate the formation of interest groups and local communication channels/networks to build/sustain relationships and increase community connectedness
Work with different partners (e.g. VWOs, educational institutions) to identify and grow local demographic-based networks in the community
Communicate government policies, gather feedback and channel feedback to appropriate government agencies
B. Administration and Facilitation
Formulate, implement and review plans for the development of GROs and the community.
Provide guidance to the GROs to facilitate effective implementation of their
programmes/activities/events
Plan and co-ordinate the recruitment, appointment and reappointment of volunteers and
members of the GROs to ensure sufficient minority and GRC residential representation
Mobilise residents to participate in national campaigns and local/GRC projects, including those organised by PA, CDC and GROs
Ensure proper accounting/procurement, fund utilisation and cash management of the GROs to comply with PA financial rules
C. Functional Roles
Perform additional functional duties in the areas of data, community volunteering, CC operations, capability or engagement as directed by supervisors
Other ad hoc duties not covered under main responsibilities and duties.
Assists in the Constituency, CDC and PA HQ events.
Performs other duties as assigned by senior officers
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