Assistant/Manager, Content Marketing

If you're passionate about shaping ideas and communities that build the future, we have an exciting opportunity for you.

Constellar convenes businesses, curates ideas and creates opportunities for sustainable business growth. We are one of Singapore's largest exhibition organisers and the venue manager for Singapore EXPO, based in Singapore with a regional footprint in China, India and Malaysia. We want to be a global leader headquartered in Asia, helping businesses scale ideas, communities and solutions for global business impact. We do this by curating and developing influential trade and consumer events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth.

Learn more about us at constellar.co

What it's like to work here

Meetings, Incentives, Conventions and Exhibitions, or MICE, is a vehicle for new businesses, partnerships and regional co-operation. We're privileged to have a front seat at the intersection of creativity, communities and collaboration, with a unique opportunity to connect a global eco-system of partners, businesses and consumers in the MICE industry daily. Our ambition is to become a global leader made in Asia, and Asia's top MICE company: A vision shared by our shareholders Temasek and Cuscaden Peak Investments.

We recognise the immense opportunity we have to lead with purpose, demonstrate leadership and commitment to sustainable and responsible business practices, and activate impactful networks for sustainable growth.

With about 200 employees we're a growing company with large aspirations to scale in the next five years. It can get intense and it will be messy at times. But few places can give you a seat at the table where you can contribute directly to the development of the business, the cultural DNA of an emerging MNC, and the building of a company proudly made and headquartered in Singapore with global business impact. And with two lines of businesses across events and venues, we provide opportunities for you to cross over from one to the other to build range in your career.

You don't need to have MICE experience to work with us. We're looking for ambitious, entrepreneurial self-starters with a strong sense of ownership, passion and curiosity, driven by our values of care, ownership, trust, passion and innovation.

We are looking for a Assistant/ Manager, Content Marketing (1-year contract) to join our dynamic team to further establish Singapore EXPO as the venue of choice for Event Organisers to partner with. You will be responsible for developing content that will enhance and effectively communicate the Singapore EXPO brand and value proposition, as well as supporting marketing activities to drive brand positioning, B2B lead generation and support on-site advertising and promotional (A&P) activities.

In this role, you will

• Be formulating 360 B2B and B2C marketing strategies to meet objectives.
• Deploy successful marketing campaigns by identifying and formulating strategies to grow customer base and own implementation from ideation to execution.

Channel Management and B2C marketing

• Produce valuable and engaging content for social media platforms, newsletters (email marketing).
• Create and update marketing materials and website content as required, under direction of line managers.
• Engage KOLs (directly or agency) for content on B2C campaigns concerts, consumer shows, festivals etc.
• Collaborate with publications on brand and tactical campaigns.

Onsite Communications Support

• Manage content on onsite digital screens and pylons.
• Support with advertising & promotional (A&P) materials.
• Execute marketing activities including content creation and curation, and event management.

Lead Generation (B2B marketing)

• Development of integrated media campaigns to drive lead generation.
• Identify and partner with key trade channels, trade shows and associations to drive awareness of Singapore EXPO and generate leads.
• Support in marketing content prior and during participation in local and overseas trade shows.
• Creation of content for various assets and channels to drive awareness of our B2B offerings: factsheets, sales brochures, white papers, case studies etc for sales team and for various marketing channels to promote Singapore EXPO.

Partnerships

• Collaborate and build strategic relationships with key industry players, agencies, and vendors.
• Identify strategic partnerships and establish strong relationships with them for potential collaboration opportunities that will enhance the visitor experience at Singapore EXPO.

PR Support

• Proactively identify media opportunities and new business prospects/ collaborations with the potential leads.

Others

• Understanding key customer individual needs and addressing it or providing alternatives.
• Develop and sustain strong working relationships with all stakeholders, both internal and external.
• Manage marketing budgets within the campaigns.
• Any other adhoc task as assigned by your reporting officer.

• Degree in Marketing, Communications, or a related field.
• Minimum 4 - 5 years of experience in Marketing with experience in project management.
• Proven track record of developing and executing successful event marketing campaigns.
• Familiarity with marketing campaigns and strategies.
• Proficiency in using marketing tools and familiar with platforms for social media, email marketing, and content management system.
• Strong knowledge of MS Office Suite, including Word, Excel, and PowerPoint.