Senior Event Manager

Join the Winning Award Brand!

As Senior Event Manager, you will work closely with the Chief Brand Officer to conceptualise, plan, and execute a wide range of events that embody our signature automotive-lifestyle experience. From outlet launches and vehicle showcases to lifestyle-driven activations and large-scale roadshows, you will lead the end-to-end event process with a strong focus on creativity and operational precision. Your responsibilities will also include building strategic partnerships with mall developers and venue partners across Singapore to map out a dynamic calendar of roadshows and brand engagements. This highly collaborative and hands-on role offers the freedom to experiment with new concepts, tailor experiences to each space, and drive brand growth through immersive, community-centric storytelling.

Key Responsibilities:

• Lead the planning and execution of a diverse portfolio of events, including automotive roadshows, outlet launches, community activations, private and corporate events, and brand showcases across Singapore.
• Develop compelling event concepts that reflect the brand’s unique lifestyle automotive positioning and bring its identity and values to life.
• Liaise with internal and external stakeholders to align on event proposals, updates, and deliverables.
• Oversee event budgets, timelines, and logistics from ideation through execution, ensuring efficiency and attention to detail.
• Collaborate cross-functionally with marketing, design, sales, and operations teams to ensure seamless delivery and alignment across all touchpoints.
• Build and maintain strong relationships with mall developers and venue partners to secure strategic locations for events and roadshows.
• Source, negotiate, and manage vendors and partners to support high-quality event production and execution.
• Prepare professional event decks and proposals tailored to various internal and external stakeholders.
• Ensure all activations deliver immersive, guest-centric experiences that align with brand values and goals.
• Manage on-site event execution, leading teams, and troubleshooting to ensure smooth, high-impact delivery.
• Drive business development efforts by exploring new partnership opportunities, not limited to malls, sourcing unique venues, and expanding our event footprint.
• Conduct market and competitor research to stay ahead of trends and inform event and growth strategies.
• Engage existing BYD clientele to facilitate private event planning within our branded spaces and enhance customer loyalty.
Track ROI and performance metrics of events and business development initiatives to inform future planning & forecasting

Requirements:

• Minimally 5 years of experience in Automotive and/or F&B related events planning and business development
• Able to work well in a team and independently
• Exceptional project management and organizational skills.
• Strong negotiation, communication, and interpersonal abilities.
• Ability to manage multiple projects simultaneously and meet deadlines
• Creative thinker who can conceptualise new and interesting concepts for growing the brand
• Proficient in Microsoft Office Suite.
Proficiency in the use of professional editing software is preferred

You can look for a comprehensive benefits package that includes a competitive salary and monthly performance-based incentives, opportunities for career growth and professional development, and access to exclusive automotive lifestyle events and brand experiences.

Please apply with your detailed resume, and only shortlisted candidates will be notified.