APAC Commercial Development Manager

Job Purpose:

• Be instrumental to growth of the Heineken brand in the APAC region by being a business partner for your assigned (Operating Countries) OpCo’s – responsible for sign-off and monitoring BPT – Brand plans, embedding strategy and corrective actions for the Heineken brand in the OpCo portfolio.
• Manage the projects of turning Global Heineken Brand Strategy, combined with Global and regional sales strategy into winning OpCo strategy that drives Global Heineken Platforms, Integrated Commercial Campaigns.
• Develop relevant and effective (regional/local) Heineken BTL activations, as integral part of the Global Platforms delivering sustainable market share, penetration, profit and brand equity growth

Key Responsibilities:

Generate Insights

• Generating consumer, shopper, customer and channel insights as input for the agency briefs, to be used in the development of Global Heineken Development in the APAC OpCo’s, Platform strategies and activations

Brand Planning Responsibility

• For your assigned key markets, shape and support the development of the brand plans with the OpCo (Marketing Director, Sales- & TM directors and Marketing Managers).

Performance Tracking & Updating

• Consolidate performance measures related to the key activities/platforms into key learnings and recommendations, present these to the wider brand and TM team and ensure they are incorporated for future plans.

Development of the BTL parts of Heineken global platforms and approval of local top spin plans

• Leading the development of globally relevant Heineken BTL activation strategies based on defined Jobs to be done; in cooperation with lead regions/markets

Key Global Platforms project management

• Support and shape: Conduct relevant trainings & workshops to Trade Marketing and Marketing teams in the OpCo’s, where necessary with support from Global and Regional TM and sales teams, to improve their ability to win

Global Heineken Promo; On & Off Trade Strategy

• Develop global Heineken Promotional Strategy across platforms in cooperation with Sales & TM, in line with latest Revenue Management & BWP next knowledge.

Manage Internal Marketing Tools

• Develop and control internal Marketing & Trade Marketing Tools that ensure implementation of Global marketing campaigns

Key Brand Contact

• Be a business partner for your assigned APAC OpCo’s – responsible for sign-off and monitoring of brand plans in the Brand Planning tool – Connect with relevant stakeholders, embedding strategy and corrective actions for the Heineken brand in the OpCo portfolio.

Budget responsibilities

• Manage part of budget (owned and shared) allocated to your key responsibilities / assigned platforms

Position Profile:

Qualifications: Master’s degree level or Bachelor degree holder

Experience & Skills Required:

• At least 10 years’ working experience; With proven competence in Trade Marketing/Brand Management from reputable global FMCG/CPG companies.

Functional Competencies:

• Consumer & Shopper Insights, Customer understanding, Channel Strategy, P&L and Revenue management, Channel Activation, Brand development, POS execution standards

Competencies:

• Play to win through determination and resilience in order to beat competition and succeed in meeting challenging targets;
• Motivate others and drive change, building commitment around a common HEINEKEN agenda;
• Able to look at different perspectives and apply external business insights to challenge and improve the way we do things
• Behave as entrepreneur to be a thought & concept –leader, constantly stepping out of the comfort zone

Travel: Able and willing to travel around 30% of the time

Language: Able to communicate effectively in English to work with Global, Regional and local OpCo teams.