Sales Manager (Food Manufacturing)

We are seeking an ambitious and driven Sales Manager to grow our sales across supermarkets, minimarts, vending machines, hotels/restaurants, and distributor networks. This role includes managing a sales team and expanding our market both locally and regionally. It is a commission-based position with high earning potential, ideal for someone who thrives in a performance-driven environment.

Key Responsibilities:

Sales Strategy & Growth:

• Develop and execute sales strategies to meet monthly and annual targets.
• Acquire new clients across local and overseas markets (retailers, F&B, distributors).
• Monitor market trends and suggest new opportunities and product placements.
• Take full ownership of sales performance and growth initiatives.

Team Management:

• Lead and manage the sales team.
• Set clear KPIs and provide guidance and motivation to achieve targets.
• Conduct training and performance reviews to enhance team effectiveness.

Key Account Management:

• Manage and grow relationships with major retailers and clients.
• Oversee negotiations, pricing strategies, and product listings.
• Ensure trade promotions and brand presence are effectively executed.

Regional Sales & Travel:

• Travel overseas when required for trade shows, distributor meetings, or market expansion.
• Build and maintain partnerships with regional buyers and importers.
• Represent the company professionally in all international sales activities.

Sales Operations & Coordination:

• Work with marketing, logistics, and production teams to align stock levels and campaigns.
• Ensure smooth execution of sales initiatives.
Prepare and present regular sales reports and market feedback

Requirements:

• 5 years of sales experience in FMCG and food industry (e.g. supermarkets, hotels, vending, catering, or food manufacturers), preferably frozen food.
• Proven track record in achieving sales targets and expanding markets.
• Strong leadership, negotiation, and communication skills.
• Comfortable with both local ground work and overseas travel.
• Independent, driven, and resourceful.
• Proficient in English; Mandarin is a plus.

Compensation:

• Commission-based with attractive performance bonuses.
• Additional support allowance may be provided based on experience.
• Travel expenses for overseas trips will be covered.