SEO google ads Digital Marketing

1. Scope of Work

The Freelancer agrees to provide digital marketing services to the Client as outlined below, based on the following distribution of workload priorities:

1.1 Search Engine Optimization (SEO) – 30%

• Conduct keyword research to identify target keywords
• Optimize website content for on-page SEO including meta titles, descriptions, headers, and internal linking
• Monitor and improve website’s technical SEO (loading speed, mobile responsiveness, indexability)
• Build backlinks and off-page SEO strategies
• Provide monthly performance reporting (rankings, traffic, and conversions)

1.2 Google Ads Management – 30%

• Set up and manage Google Ads campaigns (Search, Display, Remarketing)
• Perform keyword research and competitor analysis
• Create and optimize ad copy
• Monitor and optimize campaigns for conversions (A/B testing, CTR, CPC optimization)
• Provide monthly reporting on ad performance, spend, and ROI

1.3 Social Media Content Posting – 5%

• Schedule and publish posts on TikTok, Xiaohongshu, Instagram, and Facebook
• Basic content curation (visuals and captions to be provided or collaboratively created)
• Maintain consistent posting schedule as agreed (e.g., 1–2 times per week)
• Monitor engagement and notify the client of notable interactions or responses

1.4 Website Updates and Maintenance – 2%

• Handle basic updates to the website (e.g., text/image updates, plugin/theme updates)
• Conduct monthly maintenance checks for site uptime, broken links, and performance
• Ensure website backups are regularly scheduled and stored

1.5 Email Marketing – 13%

• Design and send newsletters or promotional emails using Client’s email platform
• Segment and manage email list (new potential clients)
• Track open and click rates and optimize for better performance
• Recommend improvements based on campaign results

1.6 WhatsApp Marketing – 20%

• Send WhatsApp messages or make outreach calls to new potential clients using a provided list
• Develop a script and message templates for outreach
• Maintain log of contacts, messages sent, responses received
• Provide weekly reporting on WhatsApp activities and lead responses

1.7 Facebook and Instagram Marketing – 10%

• Develop and implement Facebook and Instagram marketing strategies aligned with campaign goals
• Create and schedule ads using Meta Ads Manager, including A/B testing for creatives and audience targeting
• Monitor ad performance (CTR, CPC, reach, engagement) and make necessary optimizations
• Provide monthly reporting with insights and recommendations for improvement
• Collaborate with the Client on creatives or use approved materials for campaigns