Director of Marketing

As the Marketing Director for Zouk Group's Nightlife and F&B divisions, you will lead our marketing and creative teams in promoting our world-renowned nightclubs and exceptional dining experiences across APAC. This role is crucial in driving innovative, digital-first marketing strategies that captivate our audience and enhance their experiences. You will collaborate with various teams to ensure cohesive marketing efforts that align with Zouk Group's vision of excellence and innovation in entertainment and hospitality.

ROLE RESPONSIBILITIES:

Strategic Planning and Implementation

• Develop and execute comprehensive marketing strategies aligned with Zouk Group's financial and branding objectives.
• Lead the creation and implementation of integrated marketing campaigns that enhance brand visibility and drive customer engagement across all channels.
• Oversee all aspects of digital marketing, including social media management, content marketing, and performance analytics, and CRM to maximize online & offline presence and engagement.

Events and Experiential Marketing

• Design and execute high-impact event marketing initiatives that position Zouk Group as a leader in the nightlife and F&B industry.
• Manage the planning and promotion of signature events, residencies, and talent performances, ensuring they align with KPIs and financial targets.
• Create buzz to drive tickets sales and footfall for all events and Zouk Group’s F&B outlets through targeted marketing campaigns and digital media engagement.

Team Leadership and Development

• Build and lead a high-performing marketing team, providing guidance, training, and development opportunities to foster a culture of excellence.
• Facilitate regular communication and collaboration across departments to ensure seamless execution of marketing initiatives.
• Stay abreast of industry trends and emerging technologies to keep Zouk Group's marketing efforts at the forefront of the sector.

ROLE REQUIREMENTS:

• Bachelor’s degree in Marketing, Business or a related field; or equivalent relevant experience.
• Over 10 years of progressive experience in marketing and/or business development, with a strong track record of marketing expansion.
• 3 to 5 years of leadership experience, preferably in a strategic or senior management role.
• Demonstrated ability in analyzing data and making data-driven decisions to support business objectives and growth.
• Extensive network and connections within the industry.
• Strong background in business development and project management.
• Ability to consistently produce and present comprehensive reports.
• Outstanding organizational and time management skills.
• Effective communication and interpersonal abilities.