Regional Content and Creator Goverance Lead

Responsibilities

About the Team E-commerce's Governance and Experience (GNE) is a global team responsible for ensuring our marketplace is safe and trustworthy for not only our users, but also sellers and creators. We value user satisfaction and work on policies, rules and systems to ensure quality. Our mission is to provide world-class service and experience for customers, sellers, and creators. As the Content and Creator Governance leader, you will be responsible for mentoring a regional team of governance strategy and program managers who develop policies, run programmes, and drive operational optimisation to improve users' live-shopping experience. You are a systems-thinker, highly data-driven and can develop strategic roadmaps to govern creators' live-selling performance across their lifecycle: from onboarding and commission control, through their participation in key business events such as campaigns and advertisements, to incentive programmes. To keep our live-shopping ecosystem in good health, you will define scenarios and creator behaviours we want to encourage, do not welcome, and develop policies and enforcement levers to reduce poor quality content and adversarial actors, as well as improve live-selling content ecosystem quality. Responsibilities 1. Provide mentorship and build a successful regional team that develops and implements data-driven policies and strategies to regulate creators' live-selling and their content. This is to ensure a trustworthy e-commerce ecosystem. 2. Become an expert of Ecommerce content making, design strategic roadmap, and provide mentorship and guidance to build a successful team. Drive leadership and execution in video, livestreaming policymaking, and creators' account health management. 3. Triage risks/problems, prepare risk assessments of threats and action plans based on gathered market knowledge. 4. Utilise data-driven methodologies to optimise content recommendations and close policy and implementation gaps by discovering, measuring, and resolving abusive creator behavioural and content quality trends. Surface important cultural trends, analyze data to provide insights of user behaviors and use A/B testing to iterate traffic distribution. 5. Design and implement solutions to improve TikTok Shop short video and livestream content quality & traffic conversion; increase e-commerce creators' retention and activity; increase awareness of TikTok Shop's policies and rules; increase creator and user satisfaction. This involves working with cross-functional teams across countries to surface nuanced cultural insights, manage regulatory trends, and implement solutions to close gaps across policies, processes, and product. 6. Collabrate with cross functional teams including creator ops, T&S, legal and product to ensure project delivery and information sync-ups. Drive product feature improvements and channel this feedback in a structured and timely manner to the Product, Engineering, Algorithm teams. 7. Lead regional initiatives and programmes that are adapted and implemented successfully across different countries in a matrixes organisation.

Qualifications

Minimum Qualifications 1. Bachelor's degree and above, preferably in a quantitative field such as Analytics, Statistics, Mathematics, Engineering, Economics, Data Science etc. 2. 5+ years of professional experience in Strategy or Operations Management Consulting, Platform Governance, Trust and Safety Policymaking and Operations Management, or Ecommerce Strategy, Seller or Product Growth, Risk, Compliance, or Experience programmes. 3. 3+ years of people management experience with a size of 10 or more. Able to thrive in ambiguous situations and forge a path forward to build solutions from 0 to 1. Ability to shuttle from strategy development to strong execution. 4. Highly data driven, with experience analysing and utilising data-driven methodologies for segmentation, risk discovery, programme design, and OKR business goal setting. Strong business, product, and research acumen. 5. Driven, proactive, action-oriented and results-oriented with strong critical thinking abilities - able to thrive in a fast-paced, matrixed and very dynamic environment. Able to absorb dense information quickly. 6. Excellent stakeholder and programme management ability - to influence cross-functional stakeholders, including senior leaders to achieve results. Preferred Qualification 1. Proficiency with data analysis tools (e.g., advanced Excel, SQL, Python) and experience analysing large data sets is advantageous.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.