Business Intelligence Analyst

Responsibilities:

• Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
• Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
• Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
• Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
• Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
• Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
• Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services
Measure the effectiveness of advertising, marketing and communications strategies

Requirements:

• Diploma in marketing or a related field
• Excellent oral and written communication skills
• Ability to multitask well
• Strong background in Microsoft Word, Excel, Access and PowerPointPreferred
• Previous experience in market research
• Knowledge of software applications including SAS and SPSS
• Experience with various survey tools