eCommerce Graphic Designer cum Marketer (Baby, Kids & Maternity Brand)

Position Summary

We are seeking a passionate and versatile eCommerce Graphic Designer cum Marketer to join our growing team. This is a hybrid creative-strategic role, ideal for someone who can create compelling visual content while also driving digital campaigns across online marketplaces like Shopee, Lazada, NTUC Fair Price, TikTok Shop, and Shopify .

The right candidate is someone who understands parents and families, has an eye for aesthetics and brand storytelling , and thrives in fast-paced, e-commerce-driven environments.

Key Responsibilities

Creative & Visual Content

• Design product images, banners, campaign visuals, infographics, and social media content aligned with brand guidelines.
• Create mobile-first visuals optimized for e-commerce platforms (Shopee, Lazada, Qoo10, etc.).
• Edit and retouch product photos to highlight key selling points (USPs).
Develop visuals for email marketing, ads, and landing pages

Marketplace Visual Optimization

• Adapt creative materials for multiple platform specifications (e.g., Shopee thumbnail ratios, Lazada homepage banners).
• Regularly update store visuals and product pages to keep them fresh, seasonal, and engaging.
Work with e-commerce team to A/B test creative for click-through and conversion improvements

Digital Marketing Support

• Collaborate on online campaigns such as 9.9, 11.11, year-end sale, and product launches.
• Assist with writing simple product captions, promotional text, or ad copies.
• Support paid ad creatives across Facebook, TikTok, Instagram, Google Display, and marketplaces.
Help plan and schedule social media content to grow brand visibility and engagement

Brand Voice & Target Audience Alignment

• Ensure all creatives reflect our values of trust, family, simplicity, and care for babies, kids, and mothers.
• Design with empathy for the parenting journey, especially for local families in Singapore.

Required Qualifications & Skills

• Diploma/Degree in Graphic Design, Digital Media, Marketing, or related field.
• 2–4 years of experience in e-commerce, preferably in lifestyle, baby, maternity, or FMCG sectors.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva .
• Familiar with online marketplace tools and backend systems (Shopee, Lazada, Shopify, etc.).
• Working knowledge of digital marketing principles, basic social media strategy, and visual storytelling.

Preferred Attributes

• A genuine interest in parenting, early childhood products, and lifestyle branding.
• Good eye for color, typography, layout, and user-centric design.
• Ability to manage multiple creative projects independently and meet deadlines.
• Bonus: Basic video editing, GIF creation, or TikTok content familiarity.
• Bonus: Some knowledge of SEO, Meta Ads, or CRM tools (e.g., Klaviyo, Mailchimp).