Digital Marketing Executive (SEO/SEM) - JD1899

Job Info:

• Salary: Basic up to $3200 + VB
• Working Hours: Monday - Friday (9am - 6pm); Entitled for WFH after probation
• Location: Geylang Bahru

Job Scope:

1. SEM (Search Engine Marketing)

• Run digital ad campaigns, including Google Ads and paid social media advertisements (Facebook, Instagram, TikTok, LinkedIn), to generate inquiries and conversions
• Execute marketing plans within budget

2. SEO (Search Engine Optimization)

• Implement SEO strategies and review website performance using Google Analytics and tracking parameters
• Ensure updates and relevancy for the website, applying SEO best practices
• Encourage traffic to company’s website through organic search efforts
• Write sufficient articles a month to build up topical authority
• Obtain backlinks to increase current Domain Rating (DR)

3. Social Media Management

• Manage social media platforms (Facebook, Instagram, TikTok, LinkedIn), including content creation, scheduling, and publishing
• Monitor and regulate postings on brand social media accounts
• Manage social media content across various brands, including corporate accounts.
• Respond to social media comments in a timely manner
• Activities to increase followers and engagement on platforms like Facebook, Instagram, TikTok, LinkedIn

4. Content Creation

• Create and manage marketing materials, including visuals, copy, and videos through design tools (Canva, Adobe Photoshop or Illustrator)
• Design and post content for official social media channels
• Develop relevant and respectful content for digital platforms

5. Website Management

• Maintain website relevance (i.e. domain host) with up-to-date content, SEO enhancements, and integrated messaging
• Encourage traffic to company’s website through digital marketing efforts
• Managing merchant pages on company websites

6. Marketing Strategy & Campaign Execution

• Plan, implement, and manage marketing strategies to enhance market position
• Execute marketing initiatives within the approved budget, ensuring results and cost-efficiency
• Creating and updating marketing collaterals

7. General & Ad-Hoc Tasks

• Handle ad-hoc duties as assigned

Requirements:

• Diploma or Degree in Marketing, Communications, or related field
• Entry level with internship experience or 1-2 years of experience in digital marketing, preferably with hands-on SEM/SEO experience
• Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, and content design tools (e.g., Canva, Adobe Photoshop or Illustrator)
• Ability to work sensitively and professionally given the nature of the industry
• Team player who is creative, organized, and capable of multitasking under tight deadlines

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We wish you all the best in your career search.

You are welcome to visit our website at http://www.rkgroup.sg/

RK Recruitment Pte Ltd | EA License No.: 20C0280

Chou Jia Hooi | EA Personnel No.: R23115147