Social Intelligence Lead

About the job you are considering Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Your Role

• Guide and lead analysis of data from social platforms, websites, market research, and internal business sources to uncover actionable consumer insights and behavior patterns
• Oversee and contribute to trend analysis and base-level data interpretation
• Drive the development of impactful, insight-driven reports and dashboards tailored to client needs
• Guide effective query building using Boolean logic to extract precise and relevant mentions
• Lead and oversee the end-to-end delivery of social listening and insights projects, ensuring quality and timeliness
• Guide and mentor junior team members, fostering skills development and operational excellence
• Managing key stakeholders, translating business needs into analytical approaches and ensuring clear communication of insights
• Lead proposals and capability-building efforts by crafting tailored analytical solutions for prospective clients
• Keep up with industry trends and innovations to enhance and evolve social listening offerings
Ensure financial performance and efficiency across managed projects

Your Skills and Experience

• Educational background in Marketing Analytics / Statistics / Economics / Computer Science (Degree or equivalent)
• Hands-on experience in social listening, digital intelligence, or consumer analytics, including end-to-end project delivery
• Prior experience using Social Listening tools (such as Talkwalker, Brandwatch, Digimind, Meltwater, Sprinklr, Hootsuite, etc) is highly preferred.
• Experience working with marketing analytics tools like Google Analytics, Twitter Analytics, Facebook Insights, Google AdWord etc
• Strong data literacy and fluency in tools such as excel (advanced functions, pivoting, data shaping) and at least one data visualization platform (e.g., PowerBI, Tableau)
• Demonstrated ability to turn complex data into actionable insights and clear business recommendations
• Experience with project management
• Experience in leading cross-functional teams and mentoring junior analysts
• Strong stakeholder management and communication skills, particularly in marketing, consumer insights or brand strategy contexts
• Ability to work independently and manage multiple priorities in a fast-paced, client-facing environment
• Passion for consumer-centric industries
• Experience in the consumer products and retail industry will be an advantage.

Why you should consider Capgemini
Growing clients’ businesses while building a more sustainable, more inclusive future is a tough ask. When you join Capgemini, you’ll join a thriving company and become part of a diverse collective of free-thinkers, entrepreneurs and industry experts. We find new ways technology can help us reimagine what’s possible. It’s why, together, we seek out opportunities that will transform the world’s leading businesses, and it’s how you’ll gain the experiences and connections you need to shape your future. By learning from each other every day, sharing knowledge, and always pushing yourself to do better, you’ll build the skills you want. You’ll use your skills to help our clients leverage technology to innovate and grow their business. So, it might not always be easy, but making the world a better place rarely is.
About Capgemini
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion #GetTheFutureYouWant | www.capgemini.com