Marketing Manager

Role Purpose

The Marketing Manager will play a critical role in executing Yo-Chi’s marketing strategies and ensuring alignment with the brand’s identity. The role will require setting up Yo-Chi initiatives in a new country, building relationships with marketing suppliers and ensuring the marketing calendar is rolling out at a high standard. Reporting directly to the Brand Director, the Marketing Manager will act as a key operational partner, ensuring marketing plans, campaigns, and initiatives are implemented effectively and on schedule. The role requires excellent organisational skills, outstanding communication skills, attention to detail, and the ability to manage multiple projects concurrently.

Roles and Responsibilities

• Support the Brand Director with execution of the Yo-Chi Singapore marketing strategy
• Own the Yo-Chi Marketing Calendar, ensure it remains up to date, with a minimum planning timeframe of 6+ months for all major campaign activity
• Work with new product development team to support product launches for maximum impact
• Consistently seek out new opportunities for campaigns, brand partnerships and activations to keep the brand interesting and fresh
• Management of the Yo-Chi website, including regular content updates with the help of developers
• Ensure the Marketing team are maintaining and regularly updating the Yo-Chi app
• Plan, execute and optimise multi-channel marketing campaigns to drive awareness and engagement
• Develop campaign packs to communicate with ops and venues re campaign objectives and mechanics
• Management of loyalty program, including app, rewards and program terms
• Maintain a high standard for all in-venue comms, with relevant messaging for each stage of the customer journey
• Work alongside the operations team to establish strong retail merchandise displays, and share visual merchandising directives to ensure venue teams have clarity on display imperatives
• Analysis of ROI for key campaigns and regular reporting to ensure budget spend is having desired impact