Manager/ Assistant Manager, Brand Marketing

Key Accountabilities

1. Brand Leadership to Drive Growth

• Develop and lead brand strategy through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth.

• Synthesize data across multiple sources (Consumer, Company, Competitor, Customer and external) to develop insights to drive strategy.

• Responsible for executing the key growth initiatives to deliver the yearly growth and market share targets as identified in the Annual Business Plan.
  

2. Product Innovation and Commercialization

• Proactively identify, develop, prioritize and execute effective product, package and merchandising innovation to drive consumer-centric growth opportunities.

• Effectively engage, communicate and influence other critical functions (Brand Owners, Sales, R&D, Manufacturing and Finance) within F&N to ensure alignment and flawless execution of all identified opportunities.
  

3. Advertising and Creative Development

• Identify the strategic objective to drive the required communication strategy.

• Manage all aspects of the creative development process to deliver highly effective communication that builds brand equity and drives growth and share.
  

4. Consumer Promotions/ In-store Merchandising

• Determine promotional and presence strategy, develop and execute promotions to meet brand, consumer and customer objectives.

• Flawless execution of initiative in term of budget, timing and communication.
  

5. Media Strategy and Execution

• Determine media objectives and strategies and manage execution of media elements that will maximize ROI from media investments.

• Determine appropriate integrated media mix to maximize effective reach.
  

6. Agency/ Supplier Management

• Develop effective integrated working relationship with all agencies involved on key brands (Packaging, Insight, Research, Strategy, Media, Creative and Digital)

• Manage, align and inspire key marketing agencies to develop consumer preferred and competitive advantages insights and initiatives.
  

Requirements:

1. Degree in Business or equivalent

2. Minimum 4 years experience in marketing position

3. Technically proficient in data analysis to gain insights or decisions

4. Strong planning and organizational skills to effectively manage executed projects