Product Marketing Executive

Key Responsibilities and Activities:

• Market Research & Analysis: Gathering and analyzing market trends, customer feedback, and competitive data to inform product development and marketing strategies.
• Product Positioning & Messaging: Defining the unique selling points of a product and crafting clear, compelling messaging that resonates with the target audience.
• Go-to-Market Strategy: Developing and implementing strategies for product launches, including pricing, packaging, partner activation, and promotional campaigns.
• Content Creation & Distribution: Creating marketing materials, such as website copy, social media content, and email marketing campaigns, to promote the product.
• Performance Monitoring & Analysis: Tracking product performance, analyzing key metrics (e.g., market share, profit margins), and making adjustments to marketing strategies as needed.
• Collaboration & Communication: Working closely with various teams, including product management, sales, and advertising, to ensure a coordinated approach to product marketing.
• Sales Enablement: Providing sales teams with the necessary resources, training, and materials to effectively sell the product.