Digital Marketing Manager

Company Overview:

Established in 2010 and headquartered in Singapore, BIPO is a trusted provider of payroll and people solutions in over 170 global markets.

Our comprehensive HR offerings include Human Capital Management solutions , Global Payroll Outsourcing , and Employer of Record services , powered by our award-winning HR Management System and Athena BI (Business Intelligence) platform.

At BIPO, we deliver customised services and scalable tech-enabled solutions that automate processes, simplify workflows, and generate actionable insights.

The Role:

We are looking for a strategic, hands-on Digital Marketing Manager to lead and elevate our digital presence. This role is perfect for a driven marketer who thrives on data, creativity, and results — someone who can think big and execute with precision across multiple digital channels.

Key Responsibilities

• Develop and drive end-to-end digital marketing strategies, including SEO, SEM, display advertising, and performance-based campaigns.

• Oversee digital media planning and execution across platforms such as Google, Meta (Facebook/Instagram), and other programmatic channels.

• Manage digital ad spend a cross platforms (Google, Meta, etc.) in collaboration with external media agencies, ensuring maximum ROI and growth opportunities through strategic bidding, targeting, and channel mix decisions.

• Oversee and continuously improve our website (WordPress, HubSpot, Gravity Forms, etc.), ensuring a seamless, engaging, and conversion-optimised user experience — while staying hands-on with platform management as needed.

• Measure, analyse, and report on campaign performance and digital KPIs, translating data into actionable insights.

• Co-ordinate with internal teams and external agencies to optimise campaign effectiveness and digital assets.

• Monitor key web analytics metrics and continuously optimise for traffic, engagement, and conversions.

• Stay on top of digital trends , emerging tech, and marketing tools (MarTech) to keep strategies fresh and competitive.

• Conduct market and competitor research to support strategic decision-making and uncover new growth opportunities.

• Collaborate cross-functionally with brand, sales, and product teams to develop integrated marketing campaigns and launch strategies.

• Optimise website – loading speeds and capacity, debug pages and fix broken links or images, update website content and review SEO

• Monitor and analyse site performance (eg: traffic, conversion, user experience and functionality)

Requirements:

• Degree in Marketing, Communications, Digital Media, or a related field.

• 5 years of hands-on experience in digital marketing, preferably across multiple industries ideally B2B verticals.

• Proven ability to manage multiple digital projects and campaigns simultaneously.

• Strong experience working with internal stakeholders and external agencies or vendors.

• Excellent communication and interpersonal skills — comfortable working across functions and levels.

• Solid understanding of analytics tools (e.g., Google Analytics, Meta Business Suite), SEO/SEM platforms (e.g., Google Ads), and campaign management tools.

• Strong project management skills with a sharp eye for detail and deadlines.

• Tech-savvy and resourceful; ability to adapt quickly in a fast-paced environment.

• Technical skills required: HTML, CSS, JavaScript, CMS and programming languages.

• Basic graphic design skills ideal.

• Strong command of Chinese language is required to effectively communicate with Mandarin-speaking stakeholders