Group Business Director

Can you confidently lead high-value accounts, drive growth, and build trusted client relationships?

Do you thrive in a fast-paced environment where you own strategy, unlock new opportunities, and deliver real business impact?

This is a rare opportunity to join Oysterly Media, one of Asia’s fastest-growing short video startups , redefining how global brands show up on social media.

We’re looking for someone who knows how to grow accounts, mentor a team, and think like a partner —not just a service provider.

If that sounds like you, we’d love to meet you.

The Opportunity: Group Business Director

As Group Business Director, you’ll be the senior lead across accounts trusted by clients, respected by the team, and obsessed with results.

You’ll shape strategies, steer growth, and ensure we deliver world-class work that moves the needle.

You’ll also help build our internal culture by mentoring the team, guiding account excellence, and championing our values.

We are looking for someone who brings commercial smarts, people leadership, and a genuine love of social media.

Key Responsibilities:

Lead High-Value Client Accounts

You’ll be the senior lead across key accounts, owning the relationship, steering strategy, and being the go-to partner for clients.

You know how to build trust with senior stakeholders and spot opportunities to expand into new brands, campaigns, or business units.

Own Strategy & Campaign Performance

You’ll set the strategic direction across content, creators, media, and measurement, making sure everything we do ladders up to real business goals.

You’ll lead reviews, guide performance reporting, and bring fresh thinking to every campaign.

Drive Account Growth & Retention

You’ll take charge of annual planning, renewal conversations, and upsells, always focused on long-term client success and satisfaction.

You’re always thinking one step ahead to identify untapped opportunities and unlock new value.

Ensure Financial Health of Accounts

You’ll keep an eye on account margins and manage budgets, forecasting, and reporting for your accounts.

Mentor & Develop the Team

You’ll coach junior team members, helping them sharpen their strategic thinking and grow into confident client leads.

You’ll love building others up and creating growth plans that unlock their full potential.

Support Pitching & Business Development

You’ll contribute to proposals, pitches, and growth plans—bringing ideas that excite prospects and convert them into retained clients.

You don’t just answer briefs—you elevate them.

Culture & Leadership

You lead with energy, integrity, and a high bar for quality.

You know how to build a strong team culture even across remote setups by fostering trust, collaboration, and a sense of shared purpose.

This role isn’t for everyone. You’ll hate it if…

Please DO NOT apply if:
You do not know how to upsell a client
You add like a service provider and not a partner

You avoid tough conversations or shy away from feedback
You get overwhelmed in high-stakes or fast-paced environments
You’re not ready to lead both clients and internal teams
You only want to stick to your job description (we wear many hats here!)

Requirements

At least 6+ years’ experience in an agency, marketing, media, or advertising environment
Proven experience managing key accounts and growing client relationships (this is important!)

Has managed 2 or more team members
Understanding of social media marketing
Confident presenter with strong communication skills
Based in Singapore
Brings self-awareness and a strong growth mindset

If you speak other languages, please specify in the interview

Why Join Oysterly Media?

Team Culture: Be part of a small, tight-knit team that thrives on creativity, autonomy, and impact

Global Clients: We act as partners and love working with our amazing client partners who are some of the world’s most recognisable brands, including UPS, Hilton, 3M, and Microsoft

Real Growth: Get the opportunity to help shape our future and your own career at one of Asia’s most exciting creative startups

About Oysterly Media

At Oysterly Media, we specialise in owned User-Generated Content, Influencer Marketing, and Employee-Generated Content across Instagram, Facebook, TikTok, LinkedIn, and YouTube.

We may be small (just 6 people!), but our work is making a difference in the world.

We’ve been named “Startup of the Year” and work with some of the world’s biggest brands. Our founder, Melissa Laurie, was named a “Woman to Watch in Asia” and leads the business with humility, passion, and a focus on results.