Assistant Manager, Social & PR
SEPHORA
Date: 1 day ago
Area: Singapore, Singapore
Contract type: Full time
Sephora, a division of LVMH – Moët Hennessy Louis Vuitton global luxury leader, is a global leader in beauty retailing. It successfully operates more than three thousand points of sale across Americas, Europe, Middle East, and Asia. Its aim is to animate the most loved beauty community in the world.
Sephora Southeast Asia Oceania is a high growth division of leading global beauty retailer, Sephora. Our teams run omni-channel retail businesses in Singapore, Malaysia, Thailand, Australia, and New Zealand, franchise operations in India & Indonesia and we run ecommerce only businesses (the first in the world globally for Sephora!) in Philippines. Our success is built on innovation, a unique product portfolio, market leading digital capability, and our exceptional peo-ple! With ambitious growth plans we are always looking for talented people who are passionate about building businesses and developing themselves and our customers’ experience.
The Opportunity
Our Marketing organization aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time.
We are a strategic team of big thinkers and creatives who truly work interdependently to stimulate demand and driving traffic to our network. From developing marketing strategies, designing toolkits, connecting local consumer insights to our expertise & selection, planning our loyalty program, writing copy to building exciting in-store experiences, we are constantly finding ways remind beauty lovers why Sephora is extraordinary and cement our place as an authentic beauty expert.
Your Role at Sephora
As an Assistant Manager, Social & PR, you will be responsible for executing Sephora’s events and brand partner social strategy, that drive awareness & credible consideration vs competition across Southeast Asia & Oceania.
This dynamic role encompasses event planning, and developing brand partner social toolkits. The ideal candidate will be an organised, and results-oriented individual with a passion for storytelling and brand building.
You will report to the Senior Manager, Social & PR and collaborate across departments to ensure consistent brand messaging and impactful online representation. This involves supporting the execution of social media strategies and leading all aspects of PR events. You will work with external vendors and internal teams to gather and analyse social media trends (both micro and macro) to inform campaign support and program enhancements. You will also assist in collaborations with brand partners, with a particular emphasis on supporting Only@Sephora brands to enhance the visibility within our broader social media efforts.
You must have in-depth knowledge, understanding and experience in events and social landscape within SEA and Oceania, and preferably experience and/or interest in beauty.
The successful candidate should be able to harness their understanding of best practices and trends in events and social media management to position Sephora as a leader vs competition in the digital landscape.
Key Responsbilities
Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.
Sephora Southeast Asia Oceania is a high growth division of leading global beauty retailer, Sephora. Our teams run omni-channel retail businesses in Singapore, Malaysia, Thailand, Australia, and New Zealand, franchise operations in India & Indonesia and we run ecommerce only businesses (the first in the world globally for Sephora!) in Philippines. Our success is built on innovation, a unique product portfolio, market leading digital capability, and our exceptional peo-ple! With ambitious growth plans we are always looking for talented people who are passionate about building businesses and developing themselves and our customers’ experience.
The Opportunity
Our Marketing organization aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time.
We are a strategic team of big thinkers and creatives who truly work interdependently to stimulate demand and driving traffic to our network. From developing marketing strategies, designing toolkits, connecting local consumer insights to our expertise & selection, planning our loyalty program, writing copy to building exciting in-store experiences, we are constantly finding ways remind beauty lovers why Sephora is extraordinary and cement our place as an authentic beauty expert.
Your Role at Sephora
As an Assistant Manager, Social & PR, you will be responsible for executing Sephora’s events and brand partner social strategy, that drive awareness & credible consideration vs competition across Southeast Asia & Oceania.
This dynamic role encompasses event planning, and developing brand partner social toolkits. The ideal candidate will be an organised, and results-oriented individual with a passion for storytelling and brand building.
You will report to the Senior Manager, Social & PR and collaborate across departments to ensure consistent brand messaging and impactful online representation. This involves supporting the execution of social media strategies and leading all aspects of PR events. You will work with external vendors and internal teams to gather and analyse social media trends (both micro and macro) to inform campaign support and program enhancements. You will also assist in collaborations with brand partners, with a particular emphasis on supporting Only@Sephora brands to enhance the visibility within our broader social media efforts.
You must have in-depth knowledge, understanding and experience in events and social landscape within SEA and Oceania, and preferably experience and/or interest in beauty.
The successful candidate should be able to harness their understanding of best practices and trends in events and social media management to position Sephora as a leader vs competition in the digital landscape.
Key Responsbilities
- Observe the latest social developments and trends within the beauty industry (notably vs key competitors) and design event and brand social strategies to best drive and engagement and social share of voice for specific regions/countries within SEA & Oceania region within the earned and owned space.
- Lead the strategic vision and planning for impactful events by shaping and executing PR events that earn credible attention and generate impactful press and creator content.
- Manage all event logistics from a regional perspective, including vendor negotiation and toolkits deployment, while also creating and overseeing budgets, timelines, and contracts.
- Lead as main social & PR contact for all brand partners, developing a toolkit and advising brands on how to win at Sephora from an events and social POV to achieve mutually beneficial business objectives.
- Performance Monitoring & Analysis: Deliver on time post-mortem reports providing comprehensive performance and analysis for all events and brand campaigns.
- Lead reciprocal partnerships cross-functionally in a highly matrixed organization: Marketing (Marketing Leadership team, Integrated Marketing, Creative, CRM & Loyalty & Customer Experience).
- Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.
- Bachelor's Degree or higher in events, public relations, marketing, communications, or related field
- 3-5 years of experience in social media marketing, public relations or a related field
- Demonstrated success in developing and implementing events and brand management strategies and campaigns, and developing creative and engaging content for multiple brands/stakeholders
- Experience with social media analytics and ability to identify key insights and optimization opportunities from the data
- Excellent written and verbal communication skills with expertise in creating compelling content across social media platforms
- Strong understanding of social media best practices, trends and technologies
- Above average analytical skills and attention to detail
- Strong leadership, presentation and collaboration skills
- Experience working with cross functional partners or clients to meet their business needs
- Ability to organize and manage multiple detail-oriented projects and to meet deadlines
- Willingness to approach projects with a can-do attitude and create process where there isn't one
- Proficiency in Word, Excel, and Power Point
- Understands the importance of team culture and dynamics
- The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
- The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
- The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000 stores, are united by a common goal - to reimagine the future of beauty.
Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.
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