Marketing Analyst

Key Responsibilities:

• Analyze market trends, customer behavior, and sales data to inform marketing strategies

• Develop and maintain dashboards, reports, and metrics to measure marketing performance

• Conduct market research, competitor analysis, and customer segmentation to identify opportunities and challenges

• Collaborate with cross-functional teams, including marketing, sales, and product, to design and execute marketing campaigns

• Evaluate the effectiveness of marketing campaigns and provide data-driven recommendations for improvement

• Develop and maintain databases, including customer information and market data

• Stay up-to-date on industry trends, market conditions, and emerging technologies
  

Requirements:

• Bachelor's degree in Marketing, Business, Statistics, or related field

• Proven experience as a Marketing Analyst or similar role

• Strong analytical, problem-solving, and communication skills

• Proficiency in data analysis tools, such as Excel, SQL, and data visualization software

• Familiarity with marketing automation platforms and CRM systems

• Ability to work independently and as part of a team
  

Skills:

• Data analysis and interpretation

• Market research and competitor analysis

• Marketing strategy and campaign execution

• Data visualization and reporting

• Statistical modeling and forecasting

• Digital marketing analytics

• Strong understanding of marketing principles and practices