Online Sales Channel Director

Key Responsibilities

• Develop and execute end-to-end online sales strategies across all digital platforms (e.g., Lazada, Shopee, B2B platforms).
• Lead the online sales function, including pricing, promotions, product listings, and customer engagement.
• Manage and optimize performance of online sales channels, including SEO, PPC, and conversion funnels.
• Coordinate with internal marketing and sales teams for campaign planning and execution.
• Drive digital customer acquisition and retention strategies.
• Track KPIs and provide regular reporting on sales performance, trends, and ROI.
• Lead and mentor the online sales team to meet and exceed targets.
Ensure alignment with brand positioning and customer experience standards

主要职责

• 制定并执行全渠道的线上销售策略，覆盖所有数字平台（例如：Lazada、Shopee、B2B平台）。
• 领导线上销售职能，包括定价、促销策略、产品上架和客户互动管理。
• 管理并优化线上销售渠道的表现，包括搜索引擎优化（SEO）、付费点击广告（PPC）及转化漏斗。
• 与内部市场营销及销售团队协作，规划并执行市场推广活动。
• 推动数字化客户获取与客户保留策略。
• 跟踪关键绩效指标（KPI），定期提供销售表现、市场趋势与投资回报的报告。
• 带领并指导线上销售团队，确保团队达成并超越销售目标。
• 确保线上销售活动与品牌定位及客户体验标准保持一致。