ASSOCIATE DIRECTOR, AREA ADULT MARKETING – ANI PACIFIC ASIA
Abbott
Date: 10 hours ago
Area: Singapore, Singapore
Contract type: Full time
JOB DESCRIPTION
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna and ZonePerfect – to help get the nutrients they need to live their healthiest life. This role is responsible for building brand relevance and superiority to bring about an accelerated growth of brand / portfolio business in Pacific Asia regionMAIN RESPONSIBILITIESSet and lead aspirational growth of brand / portfolio through driving penetration growth &/or market share growth in line with organizational aspirations, and through innovations.Understand consumer & customer journey, competitive and regulatory environments in key affiliates to develop brand strategies and insights based brand campaigns to influence key external stakeholders such as healthcare professionals, consumers (end-users), caregivers and retail partners.Actively participate in the development of business plans in key Affiliates, identifying opportunity areas and providing input to modify marketing programs to address changes in the marketplaceUnderstand and provide data-based recommendations for investments across key levers across affiliates to drive effectiveness and efficienciesLead cross-functional teams and affiliate marketing teams to deliver on brand needs (improving brand claims, portfolio innovations and execution)REQUIREMENTS Bachelor's degree. Additional degree in business preferred5+ years experience in marketing function in pharmaceuticals (Rx or OTC) / or nutraceuticals industry / Consumer goods industryDemand generation through: HCPs, KOLs and scientific associations in healthcare environment, collaborating with medical sales forceDirect to Consumer Marketing through Traditional and Digital levers collaborating with retail sales forceNeed to be strong in one of the aboveProven ability to collaborate with cross functional teams, leading delivery on brand needs.
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna and ZonePerfect – to help get the nutrients they need to live their healthiest life. This role is responsible for building brand relevance and superiority to bring about an accelerated growth of brand / portfolio business in Pacific Asia regionMAIN RESPONSIBILITIESSet and lead aspirational growth of brand / portfolio through driving penetration growth &/or market share growth in line with organizational aspirations, and through innovations.Understand consumer & customer journey, competitive and regulatory environments in key affiliates to develop brand strategies and insights based brand campaigns to influence key external stakeholders such as healthcare professionals, consumers (end-users), caregivers and retail partners.Actively participate in the development of business plans in key Affiliates, identifying opportunity areas and providing input to modify marketing programs to address changes in the marketplaceUnderstand and provide data-based recommendations for investments across key levers across affiliates to drive effectiveness and efficienciesLead cross-functional teams and affiliate marketing teams to deliver on brand needs (improving brand claims, portfolio innovations and execution)REQUIREMENTS Bachelor's degree. Additional degree in business preferred5+ years experience in marketing function in pharmaceuticals (Rx or OTC) / or nutraceuticals industry / Consumer goods industryDemand generation through: HCPs, KOLs and scientific associations in healthcare environment, collaborating with medical sales forceDirect to Consumer Marketing through Traditional and Digital levers collaborating with retail sales forceNeed to be strong in one of the aboveProven ability to collaborate with cross functional teams, leading delivery on brand needs.
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