Marketing Executive

The ideal candidate will play a pivotal role as a creative and analytical thinker. They will conduct insightful market research to establish a marketing strategy that effectively reaches the target audience. Their comfort in evaluating the marketing process and working to critique and improve its outcomes will be crucial.

Essential Duties & Responsibilities:
Digital Marketing (80%)

• Providing expertise in digital marketing industry best practices
• Developing, optimising, and maintaining the corporate website using Word Press
• Designing, planning, implementing, managing, and analysing digital media marketing activities across the digital marketing channels (SEO and SEM)
• Designing visuals, layout and production of corporate branding materials and marketing collateral using Adobe Illustrator and Adobe InDesign
• Managing social media (Facebook, Instagram, YouTube, LinkedIn), providing insights from monthly reports of web and social media analytics via Google Analytics, Facebook Ads Manager, LinkedIn Analytics
• Working with the respective team members on the budget plan and the most effective control of digital marketing expenses with new onboarding doctors

Marketing Strategy (10%)

• Jointly conceptualising, developing, and executing online/offline campaigns in support of marketing activities for leads generation through various channels such as Email Marketing, Newsletter, seminars, and Outdoor Events

Adhoc Projects (10%)

• In-house photographer/videography and editing for doctors and clinics, tapping on Adobe Photoshop, Adobe Lightroom, and Adobe Premium Pro
• Coordinate with external vendors and ensure that outsource projects’ delivery timeline is met (Public Relations, Radio, Web Development, Video Production)
  

Qualifications

• Bachelor's degree in marketing or related field
• 2 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative.
• Experience with social media
  

https://youtu.be/HFEdihn29ik