Global F1 Partnership Activation Mgr – East & Sting

This role will take ownership of key components of PEP’s new Global F1 Partnership. This role will take ownership of races (specifically those races in the East – China, Singapore, Australian, Japan, S Korea, etc) + be the key activation lead on the partnership (specifically Sting Energy brand) driving strategic & operational integration between the platform and the brand.

• Lead & own strategic integration of the partnership/platform with the #1 PEP anchor brand – Sting Energy

• Lead development & execution of all Sting in-built sponsorship rights & assets

• Lead execution of 8x key tentpole F1 moments/events (in the East) + deep partnership with Markets/Bottlers across the 8x Race Locations

• Lead delivery of Meaningul Food & Drink Experiences (MFDE’s) across these events in partnerhip with Global & Local AFH teams

• Lead delivery of best in class execution of PEP’s corporate event & hospitality programme across these events to facilitate & drive business relationships
  

1. Key Skills/Experience Required

• Identify any differentiating expertise required for success in the role.
• • Experience in managing & nurturing highly strategic relationships with biggest sports & entertainment rights holders in the world (e.g. UEFA, FIFA)
• • Experience in managing large scale experiential events (real world & virtual)
• • Experience in managing large indirect teams (agencies and freelancers associated with scale experiential events)
• • Strong understanding of sports industry landscape
    

2. Differentiating Competencies Required

• Abiity to navigate matrix organization at its most complex (multiple brands, multiple global teams, all regional teams, 100+ global markets)
• Very strong sense for organizational dynamics, ability to build highly trusted relationships and influence through both formal and informal channels
• Comfort and courage to take calculated risks, deal with high ambiguity and operate in the grey
• Ability to quickly establish rapport, credibility, trust, and respect, with peers, team members and senior executives
• Resilience in the pursuit of objectives, willingness to take on new challenges and work to resolve issues