Brand Marketing Manager (Jurong; FMCG Industry)

We offer an innovative and dynamic environment where you can make a tangible impact in the FMCG industry. Join us and help shape the future of our brand while driving growth across multiple sales channels.

Key Responsibilities:

Brand Management:

• Collaborate in developing and executing brand strategies to enhance brand equity and positioning across all sales channels.
• Ensure consistent brand messaging and alignment with the company’s mission and values across all sales channels and distribution platforms.
• Partner with cross-functional teams ( sales, customer service & etc) to deliver cohesive, compelling brand experiences.
• Conduct regular competitor analysis and market research to track industry trends and consumer preferences.
Assist in organizing brand events, activations, and sponsorships to drive brand visibility and engagement

Marketing Strategy and Campaign Management:

• Develop and implement integrated marketing campaigns across digital, traditional media, and point-of-sale channels, tailored to specific sales platforms.
• Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies to improve performance across all channels.
• Coordinate with external agencies, media partners, and influencers to create impactful marketing initiatives.
• Create compelling marketing materials (brochures, digital assets, product packaging & etc) optimized for various platforms.
Manage partnerships with key influencers, thought leaders, and brand ambassadors to extend brand reach and engagement

Sales Channel Support and Optimization:

• Work closely with the sales team to ensure marketing initiatives effectively support the various platforms.
• Collaborate with retail sector counterparts to design and implement in-store promotions and campaigns that drive foot traffic and sales.
• Analyze sales performance data across channels, offering actionable insights for continuous improvement.
Identify and explore new sales channels and distribution opportunities to increase market share

Content Creation and Management:

• Lead content creation for websites, social media platforms and etc to ensure alignment with sales strategies for each channel.
• Manage social media content calendars, ensuring consistent engagement and driving sales across multiple platforms.
Coordinate photo/video shoots for brand campaigns, product launches, and digital marketing content

Digital Marketing

• Oversee the company’s digital presence, ensuring alignment with sales objectives across various platforms.
• Implement SEO and SEM strategies to drive traffic and improve visibility across online sales channels.
Track and report on KPIs for digital marketing, focusing on sales performance across various platforms

Requirements:

• Proven experience in brand management and digital marketing, preferably within the FMCG industry.
• Strong understanding of digital marketing tools (Google Analytics, social media platforms, email marketing software).
• Excellent written and verbal communication skills, with the ability to create compelling narratives for various platforms.
• Project management skills, with the ability to handle multiple campaigns across different sales channels.
• Creative thinking, problem-solving skills, and exceptional attention to detail.
• Proficiency in graphic design tools is a plus.