MARKETING COMMUNICATIONS EXECUTIVE

Responsibilities of the Marketing Communications Executive

• Brand; raise our profile via social networks and media, forums, blogs and online directories.
• Content Marketing; actively publish useful and relevant content including blogs, tweets and other social messaging.
• Campaigns; design and produce new campaign materials including videos, solution demos, online and e-marketing promotions.
• Email Marketing; create new business email communications with a view to creating leads and interest across all solutions and sectors.
• Events; assist with pre-promotion of tradeshows and exhibitions, seminars and other events.
• Customer Communications; create newsletters to existing clients, working with sales and consultancy teams to gather content, organise, review and publish.
• Case Studies; work with sales team to acquire win stories / case studies, interview clients to collect details, transcribe and draft for review.
• PR; create and publish press releases to approved third parties.
• Outreach; research to find relevant journalists and organisations that would be interested in working with us and publishing our content.
• Collateral; work with sales / technical to create product collateral.

Marketing Communications Executive Requirements

• Strong written and verbal skills, with practical experience of writing marketing content.
• Excellent commercial acumen and relationship-building skills.
• The ability to deliver projects and results within set timescales.
• Excellent working knowledge and experience of Microsoft Office.
• Keen interest in Marketing technologies and a desire to learn.
• Active / relevant experience of social media.
• A results-driven, career minded individual – with a focus on achieving their goals and exceeding expectations.
• A first class team player – willing to help on projects outside of their personal remit and contributing ideas and suggestions for the benefit of the team.
• Confident, persuasive and outgoing – with strong influencing skills.
• An ability to juggle multiple projects and priorities.
• Excellent communication skills ‚Äì with first-rate written and spoken English.
• Positive and proactive attitude.
• Excellent attention to detail and quality.
• Ability to work cooperatively and effectively as part of a team.