Regional SEO Specialist - Regional Brand & Growth Marketing

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

• Work closely with product and development teams to optimise our website with SEO requirements
• Conduct competitive analysis and keyword research
• Continuously monitor and track SEO performance
• Be responsible for technical SEO audit, conducting site analysis and issue handling
• Plan content strategy with trending and evergreen content
• Take ownership of all aspects of SEO content on Shopee platform
• Find Tech/content improvement opportunities across the site
• Collaborate with our online marketing team on synergistic project

• Preferably possess 1-2 years of hands-on and proven SEO experience
• SEO experience working with financial industry websites is a bonus
• Deep understanding of how search engines work, especially content-related factors (EEAT, Helpful content)
• Experience in SEO related tools such as Google Search Console, Google Analytics, ScreamingFrog, Google Adwords - Keyword Planner and other SEO tools
• Basic understanding of HTML/CSS and WordPress platform is a plus
• Experience with the use of AI and prompt engineering for SEO
• Sharp attention to detail
• Self-driven and motivated
• Good written and verbal communication skills in English and Thai/ Vietnamese (preferred) to facilitate cross-border discussions and collaborations
• Strong communication, presentation, and stakeholder management and project management