Senior Campaign Project Manager - Regional Marketing

Department Marketing LevelExperienced (Individual Contributor) LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team: The Shopee Regional Marketing Campaigns team drives commercial success on Shopee and Shopee Mall. We manage end-to-end campaign execution, including Mall campaigns, Brand campaigns, and major platform-wide events like Double Digit campaigns. Through frequent analysis, we optimise performance and efficiency, ensuring data-driven decision-making. Apart from this, we lead strategic projects that drive commercial impact and operational efficiencies aimed at continuously refining our approach to stay competitive in the evolving e-commerce landscape Job Description:

• Project Management: Lead and manage end-to-end projects, focusing on driving campaign operational efficiencies and commercial performance in local and regional markets.
• Cross-Functional Collaboration: Collaborate with multiple teams, including product, buyer experience, offline, business development, and local markets to ensure seamless campaign execution.
• Data-Driven Optimization: Conduct data analysis on campaign performance, offering recommendations for optimization, innovative engagement, and sales mechanics to boost performance.
• Growth Initiatives: Identify growth areas and develop initiatives to drive performance and commercial impact.
• Analytical Solutions: Perform quantitative and qualitative analysis to address key issues and develop actionable solutions.

Requirements:

• Bachelor’s Degree or above in any field
• At least 5 years of total working experience
• At least 4 years of campaign-related project management experience
• Strong analytical, critical thinking, and problem-solving skills
• Excellent project management skills, with the ability to prioritise and manage multiple projects.
• Strong work ethic and performance-driven mindset.
• Exceptional communication skills, both written and verbal.
• Proficiency in Excel and Google Sheets, including advanced functions and formulas for data manipulation and analysis.
• Reliable team player who thrives in a dynamic environment.