Assistant Sales & Marketing Manager

Duties & Responsibilities:

• Responsible in creating and executing effective marketing plans that drive achievement of Gateway’s business objectives, as part of a long-term sales and marketing strategy (under the direction of the General Manager).
• Responsible for developing the yearly marketing plan and budget, executing all marketing actions in plan and conducting a weekly Marketing meeting to present a weekly report.
  • Developing and maintaining an in-depth knowledge and understanding of Gateway’s products and/or services to communicate and promote them to prospective markets and/or audiences effectively.
  • Proactively identifying, developing and implementing effective marketing plans to reach out to new markets and/or audiences.
• Responsible for Gateway’s products and/or services branding and event activation through marketing communications, media relations, advertising and promotions, direct marketing and events management to increase brand awareness, generate publicity, and maximize attendance and revenue.
  • Increasing sales through online brand exposure and marketing.
  • Responsible for the development and production of all marketing, communications, promotional and publicity materials such as advertisements, brochures, flyers, posters, banners, newsletter, EDM, e-banners etc.
  • Working with Gateway’s Corp Comms team in forging new collaborations and partnerships that enhance partner and sponsor experiences.
  • Working with Gateway’s Corp Comms in growing online community including (but not limited to) planning and executing monthly content calendar and social media campaigns, tracking and reporting campaign analytics, making recommendations for improvement.
  • Working in tandem with Gateway’s Corp Comms and PR Agency/Team in developing the yearly public relations plan and budget, executing all public relations actions in plan, providing information and materials for drafting media releases to disseminate online for a local/regional media coverage opportunity to increase brand exposure.
  • Working in collaboration with Gateway’s Corp Comms and PR Agency/Team, marketing/PR partners and local popular websites/online magazines to run online campaigns and advertising.
  • Developing and conducting market research and surveys with patrons, prepare findings and analysis reports, make recommendations for improvement.
  • Tracking, managing and reporting of the marketing budget for Gateway’s programmes and collaborations.
  • Maintaining consistent communication with partners and sponsors to ensure timely acknowledgements and updates through email, newsletters, and annual reports etc.
  • Responsible for project management, frontline communications, content creation, event planning and implementation for marketing activities.

Requirements:

• Degree/Diploma in Marketing/Mass Communications or related discipline
• At least 5 years of experience in Marketing/Marketing Communications of arts, cultural or lifestyle products/services/events
• Exceptional multitasking skills
• Excellent marketing communications skills
• Ability to write quality, engaging, interesting content that provides value to the audience
• A team player with good interpersonal, communication and presentation skills
• Creative, meticulous and proactive individual with positive mindset and can-do attitude
• Challenge–driven and goal-oriented individual
• Excellent time management with strong ability to organise, prioritise and manage multiple duties and assignments
• Able to effectively adapt to changes and to work independently
• Proficient in spoken and written English with strong writing and proofreading skills
• Good knowledge of Singapore’s arts scene will be an added advantage
• Proficient in MS Office application
• Proficiency in Adobe Photoshop will be an advantage
• Flexibility with regards to working days and hours (able to work on weekends, Eve of Public Holidays and Public Holidays, if necessary)