Business Development & Marketing Executive

The Business Development & Marketing Executive is responsible for expanding the company’s wholesale customer base, maintaining relationships with key accounts, and promoting the company’s portfolio of liquor, soft drinks, and beverages. This role combines sales outreach, account management, and targeted marketing efforts to drive business growth in the beverage distribution sector.

Individual to be involved in:
1. Identifying and engage potential wholesale clients, including retailers, restaurants, and distributors, while managing and nurturing long-term relationships with existing accounts.
2. Planning and execute B2B marketing activities, promotions, and product launches to increase brand awareness and support sales efforts in competitive market segments.
3. Tracking industry trends, pricing, and competitor activity. He/she will provide insights to guide product positioning, pricing strategies, and new market development.

Technical Skills & Competencies

1. Proficient in using CRM platforms to manage leads, client communication, and sales pipelines specific to wholesale distribution.
2. Familiar with liquor licensing regulations, beverage product classifications, and the operational dynamics of wholesale supply chains.
3. Able to develop marketing materials, manage social media and email campaigns, and coordinate trade events or tastings tailored to wholesale buyers and industry professionals.