Senior Marketing Executive

Job Description

We are seeking a results-driven and team player to be part of the Marketing team. This role requires innovative and creative thinking, and hands-on execution.

• Create and update marketing collaterals and communications materials

• Regularly update marketing database with new leads obtained from events and emails

• Utilise marketing automation software to bring leads into the marketing and sales funnel

• Plan, develop, and execute email marketing strategies

• Ensure consistent messaging and branding across all marketing channels

• Collaborate with teams to plan, create, and design compelling marketing content for digital and offline channels, including video, social media, website, and presentations.

• Develop and manage social media marketing strategies and calendars across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, Xiao Hong Shu (RedNote), WeChat), and engage with online audiences

• Plan and execute paid digital marketing campaigns across channels like Google Ads, Instagram, Facebook and TikTok

• Manage SEO and SEM strategies with agency and ensure deliverables are met

• Manage website content and keep it up-to-date and running smoothly

• Track and analyse marketing performance metrics (e.g., digital ads, events), prepare monthly reports, and provide actionable insights to optimise campaigns

• Develop and update content for mobile apps

• Photography and/or videography for social media channels during events

• Manage marketing and events calendar

• Manage events from start to end

• Liaise and manage external vendors and suppliers

• Weekly competitor watch i.e. product offerings, price lists

• Daily news monitoring of industry trends

• Research upcoming industry events, attend events and present findings

• Keep up to date with industry best practices and regulations related to marketing and ensure compliance

• Manage marketing inventory of corporate premiums, and source for merchandise when needed

• Assist in other marketing, admin and ad-hoc duties as assigned by supervisor

Requirements

• Min. Diploma in marketing and communications or a related field

• Minimum 2 years’ experience in a similar role (Experience in an agency would be an advantage)

• Familiar and fluent with digital/data tools, e.g., Google Analytics, CRM and marketing tools, etc, with the ability to generate, analyse and interpret data

• Proficiency in content creation, market research and copywriting

• Good writing and communication skills

• Strong communication and interpersonal skills

• Ability to work effectively in a team environment

• Basic understanding of marketing principles and strategies

• Strong attention to detail