Content Creator & Digital Marketer for Education Institute

Job Title: Digital Marketer / Content Creator
Company: Intellisoft Training Pte Ltd
Location: Singapore (Office-Based, 5.5 Days/Week)

About Intellisoft Training

Intellisoft Training is a leading adult training provider in Singapore, offering a wide range of WSQ-funded and corporate training courses in Microsoft Excel, Power BI, Python, AI, Data Analytics, Power Automate, and more. For over 20 years, we've empowered thousands of professionals from top organizations to upgrade their skills and stay relevant in today’s digital economy. As we continue to grow, we are looking for a passionate, creative, and data-driven Digital Marketer to join our dynamic team.

About the Role

This is a full-time, office-based role ideal for a self-starter who thrives in a fast-paced environment. You will be responsible for creating and executing engaging digital marketing campaigns, managing content across multiple platforms, and growing our online presence. The ideal candidate is both a strategic thinker and a hands-on content creator , capable of delivering real business results.

Key Responsibilities

1. Content Creation & Management

• Develop content strategies aligned with brand goals and marketing campaigns.
• Write high-quality blog posts, website copy, email newsletters, and social media posts.
• Design visual assets such as infographics, social media graphics, and short videos.
• Manage content calendars and ensure timely publishing across platforms.
• Collaborate with trainers and subject matter experts to create course promotions and testimonials.

2. Digital Marketing Strategy & Execution

• Plan, implement, and manage integrated digital marketing campaigns across:
  Google Ads (Search, Display)
  Facebook, Instagram & LinkedIn Ads
  Email marketing and automation tools (e.g., MailerLite, FluentCRM)
• Define campaign objectives, budgets, target audiences, and KPIs.

3. SEO & Website Optimization

• Optimize website content for search engines (on-page SEO).
• Conduct keyword research and competitor analysis.
• Build high-quality backlinks through guest posting, content outreach, and directory listings.
• Monitor and improve domain authority and page rankings.

4. Analytics & Performance Tracking

• Track and report on campaign performance using tools like:
  Google Analytics
  Google Search Console
  Meta Business Suite / Facebook Pixel
• Analyze ROI, traffic sources, conversion funnels, and make data-backed improvements.

5. Email Marketing & Automation

• Create and send engaging email newsletters and automated nurture sequences.
• Manage email databases, list segmentation, and subscriber engagement.

Requirements

• Diploma/Degree in Marketing, Mass Communication, or related field.
• 1-3 years of experience in digital marketing, social media, or content creation.
• Strong command of written English, with good visual storytelling skills.
• Proficiency in Canva, WordPress, Google Ads, Meta Ads, SEO tools (SEMRush, Ubersuggest), email marketing platforms.
• Analytical and creative mindset.
• Ability to work independently and meet deadlines.

Why Join Intellisoft?

• Work in a supportive, learning-focused environment.
• Gain hands-on experience across multiple marketing channels.
• Make a real impact in growing a respected educational brand.
• Convenient office location in Singapore.

How to Apply

Email your updated resume, portfolio (if any), expected salary, and availability to [email protected] . We look forward to meeting enthusiastic candidates ready to drive digital success at Intellisoft.