IT Specialist

An IT Specialist with a focus on SEO and Website Management plays a critical role in maintaining the technical health, performance, and search engine visibility of a company’s digital presence. This professional ensures that websites are optimized for speed, security, and search engine indexing, while also supporting broader digital marketing efforts.

Key Responsibilities:

• Manage and maintain company websites, ensuring optimal performance, uptime, and user experience.
• Implement and monitor on-page and technical SEO best practices (e.g., site speed, mobile-friendliness, structured data, XML sitemaps).
• Conduct regular SEO audits to identify and resolve issues affecting visibility and rankings.
• Collaborate with content and marketing teams to support SEO-driven content strategies.
• Optimize website architecture, navigation, and internal linking for SEO and usability.
• Manage website hosting, domain settings, CMS (WordPress, Shopify, etc.), and third-party integrations.
• Monitor website analytics (e.g., Google Analytics, Google Search Console) to track performance and identify opportunities for improvement.
• Ensure website security through regular updates, backups, and vulnerability assessments.
• Stay updated with SEO trends, algorithm changes, and emerging web technologies