Marketing Manager

Job description

We are seeking an Marketing Manager at the Singapore office to be leading for the full spectrum of A & P, Public Relations activities and events for the brand, both wholesales & retail inclusive, for Singapore & market/s assigned. You will work closely with HQ Marketing, Visual Merchandising team and the Swatch Singapore team.

In this role, you will be responsible for:

Marketing Budget Management

Control, monitor, update and file marketing expenses/budget based on Brand and company guidelines.
Assist the Brand head in setting, monitoring the budget via a standardised & well coordinated system.
Analyse each ROI, respects quotation policies & obtain approval from Management for any deviation of the guidelines.

Marketing Plan & Execution

Collaborate and propose Marketing activities across all channels, including communication and media mix.
Coordinate to ensure successful implementation of launches for product/events/promotional campaign.
Assist the plan and organize for projects such as SIS opening, boutique opening, roadshows, events and incentive trips.
Plan and execute 3rd party Marketing collaborations so as to build brand awareness with malls, banks and media.
Plan and execute effective Public Relations Strategies to ensure regular exposures within medias in Singapore and maintain good relationship with different medias stakeholders and send out product/brand updates to all medias on a monthly basis for new products and timely for brand events/campaigns.

Retail Marketing

Collaborate and manage Retail Marketing activities for boutiques and wholesales that includes retail promotion and staff/retailer incentives with wholesales team and retail operation team.
Plan and develop retail marketing tools and be involved in the CRM campaigns.
Supervise maintenance of CRM program & ensure PDPA compliance.

Reporting & Support
Develop insights that lead to the brand or customer opportunities, leverage your intelligence insights to leave a distinctive mark on our business, driving our growth and provide updates to the team including the competitor activities.
Tracking of Brand competitors activates to maintain and be ahead of the competition.
Support all the required system processes and documentation on the marketing expenses including SAP, HQ and local Reports Submission & etc.
Support adhoc assignment as required or any other relevant tasks as & when required.

Profile

• Education in Marketing, Business, or a related field.

• Familiarity with the brand, Retail/FMCG/Watches industry is a plus.

• Minimum 5 years of marketing experience in a brand marketing management experience is preferred.

Ideal profile

• Possess strong business acumen with good analytical and problem-solving skills
• Team player with strong collaborative skills; having the ability to develop effective working relationships both internally & externally and excel in a multi-stakeholder environment
• Good rapport and management with external providers.
• Excellent communication & Public relations skills.
• Strong project management and analytical skills.

Languages

English