Marketing Manager

Le Petit Society is a premium family lifestyle brand in Singapore, known for our thoughtful designs, high-quality fabrics, and our commitment to bringing joy and comfort to children and their families. As we continue to grow across the region, we are looking for a passionate and experienced Marketing Manager to lead our marketing efforts and help take our brand to new heights. You will be responsible for driving effective marketing strategies across various digital channels to drive brand awareness, engagement, and sales.

Responsibilities:

Marketing Strategy & Campaigns

• Develop and lead the brand’s marketing strategies across all marketing channels.
• Plan and drive marketing campaigns for product launches, sales events, and other initiatives to drive brand awareness and customer acquisition/retention
• Monitor trends, customer insights, and competitor activity to refine our positioning and messaging

Social Media & Content

• Lead content planning and creation across all social media platforms (including Instagram, TikTok, Facebook and Little Red Book), email marketing and blog posts
• Work closely with in-house design and marketing teams to deliver visually compelling and brand-aligned assets
• Grow and engage the brand’s social community through storytelling, collaborations, and audience engagement.

Advertising & Partnerships

• Oversee performance marketing on Meta and Google platforms to measure the effectiveness of marketing efforts, and make recommendations for optimization
• Identify and negotiate influencer and brand collaboration opportunities
Conduct market research and analysis to identify trends and opportunities for growth in the baby/kids clothing and family lifestyle industry

Requirements:

• Minimum 5 years of relevant marketing experience, ideally in fashion, retail, or lifestyle sectors
• Strong digital marketing skills in social media, email marketing and advertising assets
• Proven ability to lead content creation, social campaigns, and influencer partnerships
• Excellent communication and project management skills
• Creative thinker with a keen eye for aesthetics and brand voice
• Good-to-have: Experience in Meta Ads Manager, Google Ads, GA4, Klaviyo (or equivalent)
  

Benefits:

• Competitive salary and benefits package
• Opportunity to work with a passionate and collaborative team in a dynamic and fast-growing company
• Professional development opportunities and career growth potential
Employee discounts on Le Petit Society products

Work Schedule:

If you are a creative and driven marketer with a passion for producing exceptional visual content and a love for children's products, we want to hear from you! Please submit your resume and a cover letter highlighting your relevant experience and why you would be a great fit for the role to [email protected]

Le Petit Society is an equal opportunity employer and welcomes applicants from all backgrounds to apply. We thank all applicants for their interest, but only those selected for an interview will be contacted.