Partner Marketing Manager - Lark APAC

Partner Marketing Manager - Lark APAC Singapore Regular Marketing Job ID: A134432

Responsibilities

About the team: The Marketing Team is tight-knit and consists of very dynamic and talented individuals. We foster a collaborative environment where creativity and innovation thrive, allowing each team member to contribute their unique strengths to our collective success. The team is known for pushing boundaries and consistently delivering exceptional quality of work. We also attract high quality interns who support our team on an ongoing basis, providing fresh perspectives and energy while gaining valuable industry and functional experience. Our team prides itself on thinking outside the box to develop innovative marketing solutions that drive results. As a Partner Marketing Manager, you'll be joining a tight-knit, supportive team that values initiative, excellence, and creative problem-solving. About the Role: We are seeking a hands-on Partner Marketing Manager with 1-2 years of experience to support our expansion in Southeast Asia markets. In this role, you will execute co-marketing initiatives with our channel/reseller partners and technology integration partners. You will work directly with partner sales managers and partners to develop and implement marketing programs that drive mutual business growth. This position reports to the APAC Head of Marketing and can be based in either Singapore or Kuala Lumpur, with responsibility for supporting multiple markets across Southeast Asia. Primary Responsibilities: - Partner Acquisition & Retention: Plan and execute partner-focused initiatives—including events and communications—that drive recruitment of new partners and strengthen relationships with existing ones. - Partner-Focused Campaign Execution: Develop and execute marketing programs aimed at engaging partners across Southeast Asia. Craft campaign concepts that highlight Lark’s value proposition while addressing partners’ business goals. - Communication & Enablement: Manage regular partner communications such as newsletters and updates. Support partner enablement through workshops, networking events, and training sessions tailored to partner needs. - Market Development Fund (MDF) Management: Oversee the allocation and execution of Market Development Funds (MDF) provided to partners. Ensure proposed activities align with Lark’s objectives and monitor the ROI of funded initiatives to optimize future investments. - Engagement Tracking & Reporting: Monitor partner engagement across key touchpoints (e.g., email, events, enablement activities). Analyze and report on acquisition, retention, and engagement metrics to evaluate the effectiveness of marketing-to-partner activities. Secondary Responsibilities: - Localized Content Adaptation: Customize existing marketing assets—such as case studies, presentations, and social media content—for partner use, ensuring alignment with Lark’s brand and local market relevance. - Market Intelligence Gathering: Support the team by capturing insights on partner needs, competitive activities, and local trends. Share findings to inform strategy and optimize partner marketing approaches. - Campaign Performance Support: Assist in tracking the performance of partner marketing programs, including engagement outcomes and ROI. Contribute to post-campaign reporting for internal and partner stakeholders

Qualifications

Minimum Qualifications: - At least 1–2 years of experience in marketing, preferably in partner, channel, or B2B marketing within the tech or SaaS industry. - Strong project management and execution skills; able to manage multiple campaigns across markets and stakeholders. - Fluent in English; additional regional language(s) such as Bahasa Indonesia is a plus for market specific communication. - Willingness to travel within Southeast Asia (up to 30%) and collaborate across distributed teams. - Self-starter with an entrepreneurial and collaborative mindset and eagerness to learn Preferred Qualification: - Bachelor’s degree in Marketing, Business, Communications, or a related field. - Experience working directly with external partners or managing stakeholder relationships in a regional context. - Proficiency in digital marketing tools and platforms (e.g., HubSpot, Salesforce, Google Analytics). - Basic understanding of the B2B SaaS landscape and partner ecosystems in Southeast Asia

Job Information

About Lark Lark is the next-generation collaborative tools that boost organizations' efficiency, creativity, and engagement by integrating Messenger, Docs, Calendar, Video calls, Emails, and more into one easy-to-use app Why Join ByteDance Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us Diversity & Inclusion ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.