Manager / Senior Manager, Marketing

Job Purpose

• To develop and execute integrated marketing strategies that build brand equity, deepen audience engagement, and drive attendance for Arts House Limited (AHL), its festivals, programmes, and venues.
• Responsible for translating plans into effective campaigns, the role requires strong project management, content oversight, and channel expertise, ensuring that campaigns are timely, impactful, and aligned with AHL’s brand and goals.

Duties and Responsibilities

Strategic & Campaign Support

• Translate marketing strategies into detailed project plans and campaigns across digital, social, print, video, and out-of-home channels.
• Manage day-to-day campaign execution, including timelines, media bookings, deliverables, and agency coordination.
• Lead the creation and rollout of campaign assets, ensuring quality control and consistency across channels.
• Monitor campaign effectiveness using analytics tools and support optimisation based on performance insights.

Marketing Execution & Performance

• Drive the day-to-day execution of integrated marketing campaigns, including timeline management, media bookings, and content roll-outs.
• Manage digital marketing efforts including paid media, social media, and analytics reporting.
• Oversee content calendars and ensure timely, engaging output across all platforms.
• Track and evaluate campaign performance and make data-informed recommendations for optimisation.
• Maintain brand coherence across all audience touchpoints, including tone of voice, visual identity, and user journey.
• Support the planning and rollout of audience engagement initiatives including email marketing, physical activations, and outreach to communities.

Collaboration

• Collaborate with the team to produce compelling marketing materials in support of events, exhibitions, and institutional initiatives.
• Work closely and collaboratively with cross-functional teams, including programming, partnerships, operations, and management.
• Contribute to a positive team culture that values initiative, creativity, and accountability.

Planning, Budgeting & Innovation

• Manage marketing budgets for assigned projects, including procurement, invoicing, and tracking of expenses
• Proactively recommend process improvements, new tools, and innovative approaches to boost marketing effectiveness.
• Stay informed of marketing trends and developments in the arts and cultural sector, sharing relevant insights with the team.

Qualifications

Education

• University graduate in Marketing, Mass Communications or Business.

Experience

• Minimum 8 years of relevant work experience in Marketing, preferably in the arts, culture, lifestyle, or public sector.
• Excellent communications and interpersonal skills to engage a wide spectrum of external and internal stakeholders, including multi-agency and cross-functional teams.
• Proven track record of developing multi-channel marketing plans, outreach campaigns and publicity materials for government agencies, national projects or consumer products.
• Excellent writing skills with a keen sense of creativity and aesthetics.
• Experience media planning, digital media and must be data driven.
• Strong ability to write clear, insightful reports and post-campaign evaluations, synthesising data and qualitative insights into actionable recommendations for internal and external stakeholders

Skills

• Excellent written and verbal communication skills.
• Strong project management and organisational abilities, with attention to detail.
• A team player with a collaborative mindset and ability to work effectively across teams and with external partners.
• Proficiency in campaign performance analysis and marketing tools.
• Comfortable balancing strategic oversight with day-to-day execution.