Senior E-Commerce Executive (Hunter Boots)

About The Job

Hunter is seeking a proactive and results-driven Senior E-Commerce Executive to manage and grow our online presence across our brand website and key marketplace platforms in Singapore and Malaysia. In this role, you will be responsible for managing end-to-end e-commerce operations, driving campaign planning and execution, and analyzing performance to optimize growth. You will work closely with cross-functional teams—including marketing, logistics, retail, and customer service—to ensure a seamless customer experience from order placement to delivery. This is a unique opportunity to be part of an agile team and contribute to grow a heritage brand in a new market.

Key Responsibilities

(1) E-Commerce Operations (60%)

• Manage the day-to-day operations of Hunter’s e-commerce channels across brand.com and key marketplaces (e.g., Shopee, Zalora).
• Monitor and analyze key performance metrics and campaign effectiveness to drive traffic, conversion, and overall business growth.
• Manage and enhance website UI/UX and contents, ensuring a seamless and engaging customer experience.
• Coordinate with merchandising team to ensure accurate and timely product listings across platforms.
• Support logistics and customer service when needed including order processing, customer inquiries and after-sales cases.
• Support the implementation of new e-commerce initiatives.
• To support in any other ad hoc tasks as required.
• Monitor and manage inventory levels to prevent stockouts and overstock situations

(2) E-Marketing (30%)

• Plan and execute online promotions.
• Work with marketing and external agencies to monitor and improve digital marketing performance including PPC, SEO, and paid social.
• Manage the execution of EDMs (email marketing) to drive engagement and retention.
• Work with the marketing team and external agencies on the production of creative content such as store visuals, product shoots, and videos.

(3) Brand Growth (10%)

• Contribute ideas to overall brand development initiatives, including brand campaigns, customer insights, and new product development.
• Monitor competitor activity and suggest improvements.

(4) Bonus Skills (Good to Have)

• Graphic design knowledge (Canva or Photoshop).
Understanding of digital marketing channels (SEO, PPC, Paid Social)

Qualifications

• Diploma or Degree in Marketing, Business, E-Commerce, or related field.
• Minimum 3 years of relevant experience in e-commerce with a good understanding of Singapore and Malaysia market.
• Experience working in fashion or lifestyle brands is an advantage.
• Hands-on experience with Shopee, Lazada, and related backend systems.
• Detail orientated with strong sense of work prioritization.
• Self-motivated, independent, and results-oriented with a proactive mindset.
• Good business acumen and data analysis skills.
• A positive attitude with a willingness to learn and grow.
• Familiarity with CMS (content management system) like Shopify or Magento.
• Familiarity with analytics tools such as Google Analytics, Google Form and Excel.