HEAD OF CHINA MARKET

The incumbent is responsible for leading and executing the institution's student recruitment and marketing strategy in Mainland China. This role serves as a key liaison between the school and its Chinese partners, parents and prospective students. This role requires a deep understanding of Chinese culture, educational trends and consumer behaviour.

Duties and Responsibilties

• Develop and execute China Market strategy
• Build and develop recruitment channels
• Localised marketing and communications
• Government and compliance liaison
• Event planning and student engagement
• Cross cultural team coordination