Regional Licensing Manager

Responsible for developing and executing licensing strategies across Softline and Hardline categories in Southeast Asia (SEA). This role focuses on driving SEGA’s consumer products business in alignment with the Asia Consumer Products division at SEGA Japan. You will identify new business opportunities, build strategic partnerships, and work closely with internal teams to bring best-in-class products to market. The role requires a commercially driven, strategic thinker who can navigate a global organization while executing localized business plans.

• Develop and implement business strategies for Softline and Hardline categories in SEA, aligning with SEGA Japan’s Asia Consumer Products division.

• Identify and cultivate new licensing opportunities and strategic partners to grow SEGA’s consumer products business.

• Execute global and APAC initiatives in the SEA market while driving cross-border strategies across APAC.

• Build and maintain strong relationships with licensees and partners, ensuring alignment with SEGA’s brand and business objectives.

• Support licensees in their marketing and promotional initiatives, collaborating with activation and brand marketing teams to maximize brand visibility across retail channels.

• Work closely with Creative Franchise teams to develop best-in-class licensed products.

• Engage with Japan business leaders (Director and Managers of Consumer Products) to ensure SEA licensing efforts align with global strategies.

• Work cross-functionally with SEA and Japan office teams to drive licensing objectives and provide local market insights.

• Learn the business processes of SEGA IPs from Japan’s Consumer Products team and apply them to business negotiations, deal placements, and creative approvals.