Digital Marketing Manager

Job Description

• to lead digital marketing initiatives to drive monthly marketing qualified leads (MQLs) via Meta Ads and third party platforms

• to collaborate closely with sales team to align lead generation with conversion goals, improving campaign-to-sale efficiency

• to plan and execute full-funnel digital campaigns across Facebook, Instagram, Linkedin, Google Ads, SEO/SEM, and email platforms such as Mailchimp

• to introduce data tracking frameworks to measure ROI, cost per lead (CPL) and engagement metrics, enhancing decision-making and campaign performance

• to develop a long term B2B business strategy to raise brand visibility, build industry trust and automate inbound lead generation
  

Job Requirements

• proven track record in brand positioning, digital campaign leadership and driving growth through multi-channel strategies

• must be proficient in HubSpot, Salesforce, Meta Ads and Google Ads

• tertiary education or professional qualification, preferably in a related discipline