Marketing & Retail Sales Executive

Join our dynamic team as we expand our digital presence on China's hottest social commerce platform! We're seeking a creative, results-driven individual to manage our Xiao Hong Shu (Little Red Book) marketing strategy and drive retail sales growth.

Key Responsibilities:

• Create engaging content for Xiao Hong Shu platform (posts, videos, live streams)
• Develop and execute social media marketing campaigns
• Build and maintain relationships with KOLs/influencers
• Analyze platform trends and optimize content performance
• Support retail sales initiatives and customer engagement
• Monitor competitor activities and market trends

Requirements:

• Native/fluent Mandarin speaker with basic English communication
• Deep understanding of Xiao Hong Shu platform and Chinese social media trends
• Experience in social media marketing, e-commerce, or retail sales
• Creative mindset with excellent content creation skills
• Strong analytical skills and data-driven approach