Marketing Specialist

Yuewen Group is one of China's leading digital content platforms, dedicated to providing readers with diverse and immersive digital content experiences. Our mission is to connect authors and readers through innovative technology and high-quality content, crafting engaging reading experiences for users. Since our inception, we've expanded our content library, encompassing novels, comics, movies, TV drama, games, and more, catering to the varied reading preferences of our users.

As a dynamic company, we prioritize close collaboration with partners to drive the development of the digital reading industry, striving to offer superior services and experiences to our users. We boast a plethora of outstanding works such as 'Joy of Life(庆余年),’ 'The Legend of Shen Li（于凤行）’ Hello, Mom(你好李焕英),’ ‘YOLO(热辣滚烫)’ among others. Additionally, we host numerous excellent platforms including QQ Reading(QQ阅读）, Qidian Reading（起点读书）, and many more.

Join us and ensure a good story never ends!

Job Description

We are looking for a Marketing professional who can proactively engage with potential partners, establish connections, scout for potential collaboration opportunities, communicate effectively, strategize plans, leverage resources provided by headquarters, and ensure the execution of projects.

• As you'll be collaborating with our headquarters team based in China, proficiency in Mandarin Chinese reading & writing is a must.
• Fresh graduate are highly encouraged to apply.
• Develop and implement marketing strategy, positioning and key messages and brand strategy together with HQ team.
• Execute the marketing campaign(s) and manage the creative/design process for marketing material.
• Take initiative to engage with potential partners, foster connections, explore collaboration opportunities, excel in communication, develop strategic plans, utilize resources provided by headquarters, and oversee project execution.
• Efficiently oversee marketing campaigns from inception to completion, including planning, execution, and tracking ROI.
• Develop and execute marketing plans across digital, traditional, and social media platforms to enhance brand visibility and generate leads.
• Ensuring the project is aligned with the brand strategy plan and targeting excellent delivery on time.
• Manage the social media assets, including content planning, tracking and identifying best practices
• Strategize and produce engaging content for diverse social media platforms to amplify brand recognition, encompassing creative creation, copywriting, photography editing, gif creation, short video editing, sticker creation, and story creation and posting.