Marketing Manager (Assistant Vice President)

Job Responsibilities cover: -

• Support the Bank’s business for designated markets by developing and implementing a targeted marketing strategy to achieve objectives in growing the client base and meeting NNM/revenue targets.
• Improve the client experience at all touch points, which include print or online collateral, video production and client engagement at both online and offline events.
• Provide a holistic brand experience and maintain consistency in key messages that promote the Bank’s unique value proposition, brand values and personality.
• Build public awareness, positive brand perception, and preference among key stakeholders, especially our selected target segments.
• Develop strategies and tactics to promote the Bank and drive qualified prospects to our events for RMs to follow up
• Deploy successful marketing initiatives and own their implementation from ideation and conceptualization to execution
• Build strategic relationships and partner with key industry players, agencies and vendors.

Main duties include:

• Conceptualise and curate programme content, driving end-to-end events for designated markets.
• Providing internal and external communications support such as event invitations, speeches, presentations, pre/post event write-ups, post event surveys, video production, and social media content creation.
• Develop and execute comprehensive digital campaigns, including email marketing, social media, and paid advertising (in discussion with GBC), to drive brand awareness and engagement.
• Implement strategies to generate high-quality leads and nurture relationships with our target audience through compelling digital content and interactive campaigns.
• Collaborate with relevant stakeholders to create and curate digital content, including website copy, marketing videos, and social media visuals, ensuring strict alignment with our brand voice and objectives.
• Provide occasional/ad-hoc support for internal events (Limited)
• Craft event-related content, speeches, presentations, pre/post event summaries, event surveys, and tracking ROI or event success for external events.
• Manage and optimize the marketing budget for designated markets.
• Measure and report ROI, gain insights and assess results against goals.
• Build strategic partnerships with external ecosystem partners to support the Bank’s business growth.
• Provide strategic and tactical counsel to key internal stakeholders.

Requirements

• Bachelor’s degree in marketing, communications or related field
• Minimum 10 years of relevant experience in banking or finance industry, preferable private banking/wealth management
• Demonstrate experience or potential in marketing plus willingness to learn
• Demonstrate versatility and resiliency to react to changes, navigate ambiguous circumstances and accommodate to changing priorities as they arise
• Independent and demonstrate ability to juggle multiple projects simultaneously
• Proven skills in identifying target segments and in creatively devising communication messages/translation copy that engage, educate and motivate
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Solid knowledge of the various marketing disciplines of branding, event management and online marketing
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• MUST be team player with CAN DO attitude