Campaign Analyst

Job Description

We are seeking a proactive and data-driven Campaign Analyst to deliver strategic marketing initiatives within our banking operations. With at least 2 years of experience, you will be responsible for designing, executing, and optimizing multi-channel campaigns that drive customer engagement, product adoption, and revenue growth. You’ll collaborate cross-functionally with product, data, marketing, and digital teams to generate actionable insights and measurable outcomes.

Key Responsibilities

Campaign Strategy & Execution

• Develop andmanage end-to-end marketing campaigns across email, SMS, push notifications,telesales, direct mail and paid media.
• Design journey-based campaigns, segment customers based on lifecycle stages and behaviors, and map out touchpoints & triggers.
• Conduct A/B testing and multivariate analysis continuously to optimize campaign performance.
• Ensure all campaigns comply with PDPA and other relevant regulatory requirements and internal governance standards.
• Data Processing- Cleanse, transform, and harmonise raw data into a structured data cube, optimised for consumption by data product

Data Dashboard & Product development

• Design and develop interactive data visualisation tools and reporting interfaces using JavaScript and HTML
• Proficient in Python (Flask/FastAPI for backend services, data processing scripts), JavaScript(ES6+) with working knowledge of a modern frontend framework — React or Vue.jspreferred
• Prototype and validate proof-of-concepts, translating exploratory ideas into assessed, production-ready features

Stakeholder Management

• Collaborate closely with product managers to understand user requirements, campaign objectives, and fulfilment needs.
• Ensure timely and accurate delivery of campaigns and fulfilments.

Customer Segmentation

• Partner with data science and analytics teams to leverage advanced analytics and predictive models in targeting customers. Refine customer segments and personalize outreach based on behavioral trends and product take-up.

Campaign Measurement

• Prepare detailed reports and dashboards for campaign tracking and executive review. Analyze campaign performance using tools like SAS, Python, or Power BI. Translate data into actionable insights to improve targeting, conversion, and ROI.

Required Skills& Qualifications

• Bachelor’s degree in Business Analytics, Statistics, Data Science or related field.
• 2 years of experience in data analytics or campaign analytics within banking or financial services.
• Proficiency in data tools: SAS, SQL, Python, Power BI, HTML, Javascript
• Strong understanding of banking products and customer lifecycle management.
• Excellent communication and presentation skills.
• Hands-on experience with CRM platforms and marketing automation tools (e.g., Salesforce, Adobe Campaign).