Social Media Executive

The Social Media Executive supports the day-to-day execution, coordination, and delivery of social media work across client accounts. This role focuses on ensuring timelines, processes, and content execution are carried out effectively, while building a foundational understanding of strategy, business, and creative requirements.

Key Responsibilities

Administrative / Operational

• Drive and review plans to ensure work is delivered on time and according to standards
• Plan, coordinate and publish social media content at speed, including resourcing with PMs
• Ensure all content has appropriate clearances and rights for brand usage
• Sourcing of information for project requirements, management of asset delivery

Business

• Understand the basics of scoping of work, mapping of resource requirements and budgets
• Implement work processes to ensure smooth executions and delivery of costed scope of work

Strategy

• Possess general strategic understanding of social campaign and content planning
• Conceptualise strategic content angles for digital/social
• Produce reports that show measurable results with good understanding of campaign goals
• Be informed of what’s happening in the client’s industry/business

Creative

• Understand client and creative needs
• Manage content creation in all aspects, providing feedback on copywriting, guidance on creative assets, and recommendations on cadence
• Review basic creative work against client asks to determine if brief has been met
• Be aware of and appreciate effective and bold creative work
• Able to partner with creatives for ideation

Client Management

• Day-to-day client management, maintaining regular contact with clients to ensure communication flows effectively
• Manage general internal and external communication amongst working team and clients
• Clear understanding and decoding of client feedback and responses required

Digital

• Good understanding of platforms — latest digital and social platforms, channels and formats
• Knowledgeable around high-level social and digital trends
• Basic understanding of structuring social projects and teams

People Management

• Manage relations with influencers or key opinion leaders on social media
• Clear on professional code of conduct within the Agency regulations, policy and culture

Job Specifications

Knowledge and Experience

• 0–2 years of relevant experience in social media / digital / content
• Basic understanding of social platforms, content workflows, and campaign execution

Skills Required

• Strong organisational and coordination skills
• Good communication and writing ability
• Attention to detail
• Ability to manage multiple tasks and timelines
• Basic analytical thinking

Attributes

• Committed – whatever it takes attitude
• Team player
• Pro-active
• Reliable with positive attitude
• Hungry for more – driving / striving
• Passionate
• Exhilarated by change – pushing and thinking about what’s next
• Easy to engage with and engages with others as well
• Open to feedback and acts on it accordingly and quickly
• Disruptive in their thinking and approach to problem solving